{"id":4680,"date":"2024-03-05T15:03:54","date_gmt":"2024-03-05T15:03:54","guid":{"rendered":"https:\/\/staging25.freeonlinesurveys.com\/?p=4680"},"modified":"2024-03-06T15:26:40","modified_gmt":"2024-03-06T15:26:40","slug":"rating-scales","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/pt\/pesquisa-de-opiniao\/escalas-de-classificacao\/","title":{"rendered":"Escalas de avalia\u00e7\u00e3o em pesquisas (numeradas ou com palavras)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4680\" class=\"elementor elementor-4680\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4b0767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4b0767\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfa63bd\" data-id=\"cfa63bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce9c57e elementor-widget elementor-widget-text-editor\" data-id=\"ce9c57e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As escalas de classifica\u00e7\u00e3o desempenham um papel fundamental na pesquisa de levantamento, servindo como base para a coleta de insights e opini\u00f5es valiosas dos entrevistados.<\/p><p>\u00c0 medida que os pesquisadores se esfor\u00e7am para elaborar pesquisas que produzam dados precisos e significativos, a escolha entre escalas de classifica\u00e7\u00e3o numeradas e formuladas torna-se uma decis\u00e3o cr\u00edtica.<\/p><p>Este artigo se aprofunda nas nuances desses dois tipos de escalas de avalia\u00e7\u00e3o, explorando seus respectivos pontos fortes e fracos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section 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id=\"elementor-toc__6ae05b9\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aba233e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aba233e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a042944\" data-id=\"a042944\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc50e4 elementor-widget elementor-widget-spacer\" data-id=\"2cc50e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860dd61 elementor-widget elementor-widget-heading\" data-id=\"860dd61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">O que s\u00e3o escalas de avalia\u00e7\u00e3o?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a016161 elementor-widget elementor-widget-text-editor\" data-id=\"a016161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas de classifica\u00e7\u00e3o s\u00e3o <a href=\"https:\/\/shout.com\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noopener\">perguntas fechadas<\/a> Concebidos para medir e coletar dados sobre v\u00e1rias caracter\u00edsticas, opini\u00f5es ou atitudes dos entrevistados.<\/p><p>Eles fornecem uma maneira sistem\u00e1tica para que os indiv\u00edduos expressem suas opini\u00f5es ou prefer\u00eancias em uma escala, permitindo que os pesquisadores quantifiquem e analisem as respostas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b1998a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b1998a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93e89e4\" data-id=\"93e89e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5a626f elementor-widget elementor-widget-spacer\" data-id=\"f5a626f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0f5d1 elementor-widget elementor-widget-heading\" data-id=\"ed0f5d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escalas de avalia\u00e7\u00e3o numeradas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd84e2 elementor-widget elementor-widget-text-editor\" data-id=\"0dd84e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas de avalia\u00e7\u00e3o numeradas, geralmente chamadas de escalas quantitativas, envolvem a atribui\u00e7\u00e3o de valores num\u00e9ricos \u00e0s respostas.<\/p><p>Essas escalas fornecem um formato estruturado para que os entrevistados expressem suas opini\u00f5es, percep\u00e7\u00f5es ou atitudes selecionando uma op\u00e7\u00e3o num\u00e9rica espec\u00edfica.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e69b1d elementor-widget elementor-widget-image\" data-id=\"0e69b1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1078\" height=\"324\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales.png\" class=\"attachment-full size-full wp-image-4769\" alt=\"Escalas de classifica\u00e7\u00e3o numeradas\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-300x90.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-1024x308.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-768x231.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-012389e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"012389e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6e2172\" data-id=\"e6e2172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a908829 elementor-widget elementor-widget-spacer\" data-id=\"a908829\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df4d8e elementor-widget elementor-widget-heading\" data-id=\"3df4d8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vantagens das escalas numeradas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed478f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed478f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6f449c\" data-id=\"c6f449c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-971ecf7 elementor-widget elementor-widget-spacer\" data-id=\"971ecf7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a3e2e elementor-widget elementor-widget-heading\" data-id=\"a9a3e2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Precis\u00e3o e clareza<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bc931 elementor-widget elementor-widget-text-editor\" data-id=\"69bc931\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas de classifica\u00e7\u00e3o numeradas oferecem uma maneira clara e precisa de quantificar as respostas. Os valores num\u00e9ricos fornecem uma medida direta que ajuda na an\u00e1lise dos dados.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7d589c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7d589c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19f2604\" data-id=\"19f2604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ebdfa4 elementor-widget elementor-widget-heading\" data-id=\"0ebdfa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Facilidade de an\u00e1lise<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e130f6 elementor-widget elementor-widget-text-editor\" data-id=\"8e130f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A simplicidade dos dados num\u00e9ricos facilita a an\u00e1lise estat\u00edstica. Os pesquisadores podem aplicar opera\u00e7\u00f5es matem\u00e1ticas, como o c\u00e1lculo de m\u00e9dias ou a realiza\u00e7\u00e3o de testes estat\u00edsticos, com maior facilidade.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5791a28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5791a28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73b9453\" data-id=\"73b9453\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566574e elementor-widget elementor-widget-heading\" data-id=\"566574e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Aplicativo universal<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7718f elementor-widget elementor-widget-text-editor\" data-id=\"5b7718f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Os n\u00fameros t\u00eam um entendimento universal, minimizando o risco de m\u00e1 interpreta\u00e7\u00e3o em diferentes culturas e idiomas. Isso torna as escalas de classifica\u00e7\u00e3o numeradas particularmente \u00fateis em projetos de pesquisa multiculturais ou globais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02aa524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02aa524\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-236fcd5\" data-id=\"236fcd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2f355e elementor-widget elementor-widget-spacer\" data-id=\"d2f355e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c9906 elementor-widget elementor-widget-heading\" data-id=\"c7c9906\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desvantagens das escalas numeradas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fa5127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fa5127\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ad0f0b\" data-id=\"4ad0f0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6fe850 elementor-widget elementor-widget-spacer\" data-id=\"e6fe850\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd1ff6 elementor-widget elementor-widget-heading\" data-id=\"1dd1ff6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Possibilidade de vi\u00e9s de resposta<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c68c8 elementor-widget elementor-widget-text-editor\" data-id=\"b9c68c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Os entrevistados podem apresentar uma tend\u00eancia a escolher respostas no meio da escala (vi\u00e9s de tend\u00eancia central) ou optar por valores extremos (vi\u00e9s de resposta extrema), o que afeta a confiabilidade dos dados.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b582ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b582ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b75005d\" data-id=\"b75005d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0c015d elementor-widget elementor-widget-heading\" data-id=\"d0c015d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Limita a expressividade<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0458c8c elementor-widget elementor-widget-text-editor\" data-id=\"0458c8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas numeradas podem n\u00e3o ter a profundidade necess\u00e1ria para captar opini\u00f5es ou emo\u00e7\u00f5es com nuances. Os entrevistados podem achar dif\u00edcil transmitir as sutilezas de seus sentimentos por meio de uma sele\u00e7\u00e3o num\u00e9rica.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed1cafb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed1cafb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1e884b\" data-id=\"f1e884b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81885b3 elementor-widget elementor-widget-heading\" data-id=\"81885b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Falta de nuances qualitativas<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bba85f elementor-widget elementor-widget-text-editor\" data-id=\"8bba85f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Eles podem ter dificuldade para captar aspectos qualitativos das respostas. S\u00e3o principalmente quantitativos, o que dificulta a extra\u00e7\u00e3o de detalhes <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/pesquisa-de-opiniao\/coleta-de-dados-qualitativos\/\" target=\"_blank\" rel=\"noopener\">percep\u00e7\u00f5es qualitativas<\/a> dos participantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a35cc69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a35cc69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7324a80\" data-id=\"7324a80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbe74a3 elementor-widget elementor-widget-spacer\" data-id=\"cbe74a3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646e8fb elementor-widget elementor-widget-heading\" data-id=\"646e8fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escalas de avalia\u00e7\u00e3o com palavras<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7de6a1 elementor-widget elementor-widget-text-editor\" data-id=\"a7de6a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas de avalia\u00e7\u00e3o com palavras, tamb\u00e9m conhecidas como escalas qualitativas, baseiam-se em termos descritivos ou frases em vez de valores num\u00e9ricos.<\/p><p>Os entrevistados selecionam a frase ou o termo que melhor se alinha com suas opini\u00f5es, fornecendo uma perspectiva mais qualitativa e diferenciada.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba53a4 elementor-widget elementor-widget-image\" data-id=\"6ba53a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1078\" height=\"301\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales.png\" class=\"attachment-full size-full wp-image-4770\" alt=\"Escalas de avalia\u00e7\u00e3o com palavras\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-300x84.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-1024x286.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-768x214.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58dcd06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58dcd06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0a4f50\" data-id=\"f0a4f50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ae6ff elementor-widget elementor-widget-spacer\" data-id=\"51ae6ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f98792b elementor-widget elementor-widget-heading\" data-id=\"f98792b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vantagens das escalas com palavras<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0104cd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0104cd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-136f700\" data-id=\"136f700\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-463116a elementor-widget elementor-widget-spacer\" data-id=\"463116a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f196a elementor-widget elementor-widget-heading\" data-id=\"03f196a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mais rico em opini\u00f5es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e5511 elementor-widget elementor-widget-text-editor\" data-id=\"c9e5511\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas de classifica\u00e7\u00e3o com palavras permitem que os entrevistados transmitam a profundidade e as nuances de suas opini\u00f5es por meio de linguagem descritiva. Essa riqueza pode fornecer percep\u00e7\u00f5es valiosas al\u00e9m das limita\u00e7\u00f5es das escalas num\u00e9ricas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb538a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb538a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec6716\" data-id=\"4ec6716\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9555964 elementor-widget elementor-widget-heading\" data-id=\"9555964\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contexto flex\u00edvel<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3548f7d elementor-widget elementor-widget-text-editor\" data-id=\"3548f7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Os pesquisadores t\u00eam a flexibilidade de personalizar as escalas com palavras para que se ajustem ao contexto espec\u00edfico de seu estudo. Essa adaptabilidade faz com que as escalas com palavras sejam adequadas para pesquisas com objetivos exclusivos ou grupos de participantes diversos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0037d03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0037d03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-947f375\" data-id=\"947f375\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be4bf1 elementor-widget elementor-widget-heading\" data-id=\"1be4bf1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Minimizar o vi\u00e9s de resposta<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb24e4 elementor-widget elementor-widget-text-editor\" data-id=\"adb24e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas redigidas podem reduzir certos tipos de <a href=\"https:\/\/shout.com\/survey-design\/response-bias\/\" target=\"_blank\" rel=\"noopener\">vieses de resposta<\/a> associados a escalas num\u00e9ricas. Os participantes podem achar mais f\u00e1cil selecionar frases que se identifiquem com seus sentimentos, o que pode minimizar tend\u00eancias centrais ou vieses extremos de resposta.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-843da68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"843da68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce717b9\" data-id=\"ce717b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b486f elementor-widget elementor-widget-spacer\" data-id=\"36b486f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbae40 elementor-widget elementor-widget-heading\" data-id=\"fdbae40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desvantagens das escalas com palavras<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1a547c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1a547c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59aa42b\" data-id=\"59aa42b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b188227 elementor-widget elementor-widget-spacer\" data-id=\"b188227\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fdac5 elementor-widget elementor-widget-heading\" data-id=\"c6fdac5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A linguagem pode ser subjetiva<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a6f2e elementor-widget elementor-widget-text-editor\" data-id=\"03a6f2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A natureza subjetiva das escalas formuladas apresenta desafios de interpreta\u00e7\u00e3o. Os entrevistados podem interpretar os termos de forma diferente, o que leva a uma variabilidade em suas sele\u00e7\u00f5es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87e5735 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87e5735\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-656ea54\" data-id=\"656ea54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4efa68 elementor-widget elementor-widget-heading\" data-id=\"a4efa68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Menos aberto a interpreta\u00e7\u00f5es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180141b elementor-widget elementor-widget-text-editor\" data-id=\"180141b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nos casos em que cada ponto da escala recebe um texto, seus resultados ser\u00e3o menos abertos \u00e0 interpreta\u00e7\u00e3o, o que pode ser mais restritivo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7060152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7060152\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d289680\" data-id=\"d289680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f58f3 elementor-widget elementor-widget-heading\" data-id=\"38f58f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Varia\u00e7\u00f5es culturais e de idioma<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53220f7 elementor-widget elementor-widget-text-editor\" data-id=\"53220f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas redigidas podem ser sens\u00edveis a varia\u00e7\u00f5es culturais e de idioma, pois o significado de certos termos pode ser diferente em diversas popula\u00e7\u00f5es. Os pesquisadores devem ser cautelosos quanto \u00e0s poss\u00edveis interpreta\u00e7\u00f5es err\u00f4neas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beed662 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beed662\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50fd977\" data-id=\"50fd977\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1d8b03 elementor-widget elementor-widget-spacer\" data-id=\"f1d8b03\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2dde9b elementor-widget elementor-widget-heading\" data-id=\"a2dde9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os diferentes tipos de escalas de avalia\u00e7\u00e3o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4581a17 elementor-widget elementor-widget-text-editor\" data-id=\"4581a17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para maior clareza, vamos examinar mais tipos de escalas de classifica\u00e7\u00e3o dispon\u00edveis em pesquisas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8613391 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8613391\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46f6e00\" data-id=\"46f6e00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ada9f3 elementor-widget elementor-widget-spacer\" data-id=\"5ada9f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817cbf3 elementor-widget elementor-widget-heading\" data-id=\"817cbf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Escalas de classifica\u00e7\u00e3o num\u00e9rica<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bbcd3 elementor-widget elementor-widget-text-editor\" data-id=\"42bbcd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Esse tipo de escala de classifica\u00e7\u00e3o envolve a atribui\u00e7\u00e3o de valores num\u00e9ricos para indicar o grau de concord\u00e2ncia, satisfa\u00e7\u00e3o ou qualquer outro atributo medido.<\/p><p>Por exemplo:<\/p><ul><li>Escalas Likert (por exemplo, de 1 a 5 ou de 1 a 10)<\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Escalas num\u00e9ricas (por exemplo, 0 a 100)<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Escalas com \u00e2ncoras espec\u00edficas (por exemplo, 0 = discordo totalmente a 5 = concordo totalmente).<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76b8d7 elementor-widget elementor-widget-image\" data-id=\"c76b8d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1077\" height=\"427\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type.png\" class=\"attachment-full size-full wp-image-4771\" alt=\"Exemplo de uma escala de classifica\u00e7\u00e3o num\u00e9rica\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type.png 1077w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-300x119.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-1024x406.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-768x304.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-18x7.png 18w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79c9ad0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79c9ad0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-230cd5c\" data-id=\"230cd5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-074faab elementor-widget elementor-widget-spacer\" data-id=\"074faab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d15ce elementor-widget elementor-widget-heading\" data-id=\"64d15ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Outras escalas de avalia\u00e7\u00e3o redigidas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941f331 elementor-widget elementor-widget-text-editor\" data-id=\"941f331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Em contraste com as escalas num\u00e9ricas, as escalas com palavras usam termos ou frases descritivas para captar os sentimentos dos entrevistados. Os participantes selecionam a frase que melhor representa sua opini\u00e3o.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Por exemplo:<\/span><\/p><ul><li>Escalas de diferencial sem\u00e2ntico (por exemplo, de excelente a ruim)<\/li><li>Escalas de adjetivos (por exemplo, de muito satisfeito a muito insatisfeito)<\/li><li>Escalas qualitativas (por exemplo, excelente, bom, regular, ruim).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840fe9f elementor-widget elementor-widget-image\" data-id=\"840fe9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale.png\" class=\"attachment-full size-full wp-image-4772\" alt=\"Escala de classifica\u00e7\u00e3o qualitativa\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-1024x276.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-768x207.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4889817 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4889817\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b91af9e\" data-id=\"b91af9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7e2fc0 elementor-widget elementor-widget-spacer\" data-id=\"f7e2fc0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f13de0 elementor-widget elementor-widget-heading\" data-id=\"4f13de0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Escalas Likert<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e955c6 elementor-widget elementor-widget-text-editor\" data-id=\"8e955c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas Likert s\u00e3o um tipo espec\u00edfico de escala de classifica\u00e7\u00e3o num\u00e9rica que mede a concord\u00e2ncia ou discord\u00e2ncia com uma afirma\u00e7\u00e3o.<\/p><p>Os entrevistados selecionam entre uma s\u00e9rie de op\u00e7\u00f5es, normalmente cinco ou sete, indicando seu n\u00edvel de concord\u00e2ncia.<\/p><p>Um exemplo das op\u00e7\u00f5es de resposta dispon\u00edveis seria:<\/p><ul><li>Discordo totalmente = 1<\/li><li>Discordar = 2<\/li><li>Nem concordo nem discordo = 3<\/li><li>Concordo = 3<\/li><li>Concordo totalmente = 5<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c3b03 elementor-widget elementor-widget-image\" data-id=\"b6c3b03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1077\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale.png\" class=\"attachment-full size-full wp-image-4773\" alt=\"Escala Likert com palavras e n\u00fameros\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale.png 1077w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-1024x277.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-768x208.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-18x5.png 18w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf627a4 elementor-widget elementor-widget-text-editor\" data-id=\"bf627a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>H\u00e1 um argumento de que \u00e9 poss\u00edvel criar um vi\u00e9s quando n\u00fameros s\u00e3o usados com escalas Likert, portanto, eles podem ser trocados por letras.<\/p><ul style=\"font-size: 16px; background-color: #ffffff;\"><li style=\"font-size: 16px;\">Discordo totalmente = A<\/li><li style=\"font-size: 16px;\">Discordar = B<\/li><li style=\"font-size: 16px;\">N\u00e3o concordo nem discordo = C<\/li><li style=\"font-size: 16px;\">Concordo = D<\/li><li style=\"font-size: 16px;\">Concordo totalmente = E<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2cbb9 elementor-widget elementor-widget-image\" data-id=\"8d2cbb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale.png\" class=\"attachment-full size-full wp-image-4774\" alt=\"Escala de Likert com texto\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-1024x277.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-768x208.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-18x5.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a33bc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a33bc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f38f83\" data-id=\"6f38f83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c4ddfb elementor-widget elementor-widget-spacer\" data-id=\"3c4ddfb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c1146 elementor-widget elementor-widget-heading\" data-id=\"64c1146\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Escalas de avalia\u00e7\u00e3o bipolar<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c696d elementor-widget elementor-widget-text-editor\" data-id=\"34c696d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tamb\u00e9m conhecidas como escalas de adjetivos bipolares, essas escalas apresentam adjetivos ou frases opostas em cada extremidade.<\/p><p>Os entrevistados marcam um ponto ao longo do continuum que reflete sua posi\u00e7\u00e3o.<\/p><p>O <a href=\"https:\/\/shout.com\/nps-surveys\/\" target=\"_blank\" rel=\"noopener\">Pontua\u00e7\u00e3o do Net Promoter<\/a> usa exatamente essa escala. Quando os clientes s\u00e3o questionados sobre a probabilidade de recomendar um produto ou servi\u00e7o, 0 \u00e9 igual a \"nada prov\u00e1vel\" e 10 \u00e9 igual a \"extremamente prov\u00e1vel\".<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b527d elementor-widget elementor-widget-image\" data-id=\"e4b527d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"323\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale.png\" class=\"attachment-full size-full wp-image-4775\" alt=\"Pergunta sobre o Net Promoter Score com n\u00fameros e palavras\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-300x90.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-1024x308.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-768x231.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-18x5.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a396665 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a396665\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-107b0fe\" data-id=\"107b0fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be2b67 elementor-widget elementor-widget-spacer\" data-id=\"8be2b67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebf6f4 elementor-widget elementor-widget-heading\" data-id=\"3ebf6f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Escalas num\u00e9ricas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7515b elementor-widget elementor-widget-text-editor\" data-id=\"6a7515b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Embora o nome seja muito parecido com o das escalas num\u00e9ricas, as escalas num\u00e9ricas n\u00e3o usam nenhuma express\u00e3o na pr\u00f3pria escala.<\/p><p>\u00c9 feita uma pergunta ou declara\u00e7\u00e3o e, em seguida, cabe aos entrevistados atribuir o significado de um valor em uma escala.<\/p><p>Por exemplo:<\/p><ul><li>1 &#8211; 10<\/li><li>1 &#8211; 100<\/li><li>0 &#8211; 5<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ac5af elementor-widget elementor-widget-image\" data-id=\"d4ac5af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"250\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale.png\" class=\"attachment-full size-full wp-image-4776\" alt=\"Escala de classifica\u00e7\u00e3o num\u00e9rica sem nenhum texto\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-300x70.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-1024x238.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-768x179.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-18x4.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf9db7 elementor-widget elementor-widget-text-editor\" data-id=\"ebf9db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Os tipos de perguntas s\u00e3o frequentemente usados em <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/tipos-de-pesquisas\/pesquisas-climaticas-2\/\" target=\"_blank\" rel=\"noopener\">pesquisas clim\u00e1ticas<\/a> para medir as experi\u00eancias das pessoas em uma organiza\u00e7\u00e3o.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2ca3c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2ca3c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da76a36\" data-id=\"da76a36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fd45a4 elementor-widget elementor-widget-spacer\" data-id=\"2fd45a4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c38d4a6 elementor-widget elementor-widget-heading\" data-id=\"c38d4a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como escolher a escala de classifica\u00e7\u00e3o correta<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deac488 elementor-widget elementor-widget-text-editor\" data-id=\"deac488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N\u00e3o h\u00e1 uma resposta clara aqui, depende realmente do que \u00e9 melhor para sua pesquisa e prefer\u00eancias.<\/p><p>Voc\u00ea j\u00e1 deve ter visto que a maioria dos tipos espec\u00edficos de escalas de avalia\u00e7\u00e3o \u00e9 uma mistura de n\u00fameros e palavras.<\/p><p>E talvez haja algum insight nisso.<\/p><p><a href=\"https:\/\/shout.com\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">Pesquisas de satisfa\u00e7\u00e3o do cliente<\/a> geralmente usam uma combina\u00e7\u00e3o de elementos qualitativos e quantitativos em suas escalas. O texto deve fornecer contexto para pelo menos cada extremidade da escala, e o restante \u00e9 definido pelo cliente.<\/p><p>A vantagem disso \u00e9 que voc\u00ea pode usar as respostas a outras perguntas da pesquisa para interpretar os resultados das perguntas da escala de classifica\u00e7\u00e3o.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-286d7a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"286d7a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb51063\" data-id=\"bb51063\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ff12d7 elementor-widget elementor-widget-spacer\" data-id=\"2ff12d7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23664e elementor-widget elementor-widget-heading\" data-id=\"e23664e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como criar um question\u00e1rio de escala de avalia\u00e7\u00e3o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7760ed7 elementor-widget elementor-widget-text-editor\" data-id=\"7760ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Com o FreeOnlineSurveys, n\u00e3o poderia ser mais f\u00e1cil fazer uma pesquisa de escala de classifica\u00e7\u00e3o.<\/p><p>Simplesmente:<\/p><ol><li>Selecione o tipo de projeto Survey<\/li><li>V\u00e1 para a se\u00e7\u00e3o Construir<\/li><li>Clique em New Question (Nova pergunta) na barra lateral esquerda<\/li><li>Selecione Matriz ou Escala de opini\u00e3o<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f15e2a elementor-widget elementor-widget-text-editor\" data-id=\"3f15e2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O <a href=\"https:\/\/shout.com\/help\/article\/44-matrix-common-scale\" target=\"_blank\" rel=\"noopener\">Pergunta sobre a matriz<\/a> O tipo \u00e9 essencialmente uma escala Likert, em que tanto o texto quanto os n\u00fameros est\u00e3o presentes em cada ponto da escala.<\/p><p>O <a href=\"https:\/\/shout.com\/help\/article\/50-opinion-scales\" target=\"_blank\" rel=\"noopener\">Escala de opini\u00e3o<\/a> O tipo de pergunta \u00e9 uma escala de classifica\u00e7\u00e3o bipolar, em que o texto pode ser inserido nos extremos da escala.<\/p><p>Voc\u00ea pode personalizar o n\u00famero de pontos ao longo da escala para ambos os tipos de pergunta, por exemplo, uma escala de classifica\u00e7\u00e3o de 0 a 10 ou de 1 a 5.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773f481 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"773f481\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tComece a criar pesquisas gratuitamente hoje mesmo!\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTodos os recursos avan\u00e7ados de que voc\u00ea precisa para criar pesquisas, totalmente gratuitos.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/identity.freeonlinesurveys.com\/Account\/Register\" target=\"_blank\">\n\t\t\t\t\t\tCriar uma conta gratuita\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c26b5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c26b5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b419243\" data-id=\"b419243\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb75dac elementor-widget elementor-widget-spacer\" data-id=\"fb75dac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944fa1b elementor-widget elementor-widget-heading\" data-id=\"944fa1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concluindo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff5af8 elementor-widget elementor-widget-text-editor\" data-id=\"aff5af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As escalas de avalia\u00e7\u00e3o est\u00e3o entre os tipos de perguntas usadas com mais frequ\u00eancia em <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/\" target=\"_blank\" rel=\"noopener\">pesquisas on-line<\/a>. E por um bom motivo: eles fornecem insights quantific\u00e1veis sobre seus entrevistados.<\/p><p>Um aspecto que devemos mencionar antes de terminarmos \u00e9 que a maioria das escalas de avalia\u00e7\u00e3o tem um extremo positivo e um negativo.<\/p><p>Se uma escala for toda positiva (ou negativa), \u00e9 prov\u00e1vel que voc\u00ea tenha criado uma pergunta de orienta\u00e7\u00e3o, o que, por si s\u00f3, j\u00e1 \u00e9 um grande problema.<\/p><p>Se achar que deixamos algo de fora, n\u00e3o hesite em entrar em contato e nos informar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>As escalas de avalia\u00e7\u00e3o desempenham um papel fundamental na pesquisa de levantamento, servindo como base para a coleta de insights e opini\u00f5es valiosas dos entrevistados. \u00c0 medida que os pesquisadores se esfor\u00e7am para elaborar pesquisas que produzam dados precisos e significativos, a escolha entre escalas de avalia\u00e7\u00e3o numeradas e formuladas torna-se uma decis\u00e3o cr\u00edtica. Este artigo analisa as nuances desses dois tipos [...]<\/p>","protected":false},"author":1,"featured_media":4790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rating Scales in Surveys (Numbered or Worded) - FreeOnlineSurveys<\/title>\n<meta name=\"description\" content=\"Unsure of whether to use a worded or numbered rating scales in surveys? 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