{"id":3331,"date":"2022-09-26T11:02:40","date_gmt":"2022-09-26T11:02:40","guid":{"rendered":"http:\/\/staging25.freeonlinesurveys.com\/?p=3331"},"modified":"2024-02-07T09:54:50","modified_gmt":"2024-02-07T09:54:50","slug":"types-of-market-research","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/pt\/pesquisa-de-mercado-2\/tipos-de-pesquisa-de-mercado-2\/","title":{"rendered":"Tipos de pesquisa de mercado (guia definitivo)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3331\" class=\"elementor elementor-3331\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6509b01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6509b01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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id=\"elementor-toc__9744eae\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0ceb1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0ceb1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7407a5f\" data-id=\"7407a5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57eddbc elementor-widget elementor-widget-text-editor\" data-id=\"57eddbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>H\u00e1 muitos tipos diferentes de pesquisa de mercado para ajud\u00e1-lo a saber mais sobre seu mercado-alvo e tomar melhores decis\u00f5es de neg\u00f3cios. Neste artigo, vamos nos aprofundar nesses tipos e sugerir algumas maneiras de coletar dados.<\/p><p>H\u00e1 dois tipos de dados que voc\u00ea coletar\u00e1 ao realizar uma pesquisa de mercado, que s\u00e3o dados explorat\u00f3rios e dados conclusivos.<\/p><p>A an\u00e1lise explorat\u00f3ria de dados tem o objetivo de investigar algo que n\u00e3o \u00e9 claramente acion\u00e1vel. Essencialmente, ela se destina a proporcionar uma melhor compreens\u00e3o de um problema que voc\u00ea est\u00e1 enfrentando. Dados conclusivos podem ent\u00e3o ser coletados para ajud\u00e1-lo a resolver um problema identificado com a pesquisa explorat\u00f3ria.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2561928 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2561928\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7a3f98\" data-id=\"d7a3f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4acda37 elementor-widget elementor-widget-heading\" data-id=\"4acda37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 pesquisa de mercado?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7d148 elementor-widget elementor-widget-text-editor\" data-id=\"db7d148\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa de mercado descreve as diferentes maneiras pelas quais as empresas buscam entender seus clientes e a concorr\u00eancia. Ao compreender os diferentes tipos de pesquisa de mercado dispon\u00edveis, voc\u00ea poder\u00e1 escolher o m\u00e9todo que melhor atenda \u00e0s suas necessidades.<\/p><p>Agora, vamos nos aprofundar nos diferentes tipos de pesquisa de mercado.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8100c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8100c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-839c3e9\" data-id=\"839c3e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d55492 elementor-widget elementor-widget-heading\" data-id=\"0d55492\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quais s\u00e3o os diferentes tipos de pesquisa de mercado?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe20a6e elementor-widget elementor-widget-text-editor\" data-id=\"fe20a6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>H\u00e1 v\u00e1rios tipos diferentes de pesquisa de mercado, e cada um deles tem suas pr\u00f3prias vantagens e desvantagens.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9781ff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9781ff6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2cda4\" data-id=\"4c2cda4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e0a81c elementor-widget elementor-widget-heading\" data-id=\"3e0a81c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa prim\u00e1ria<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae48a5b elementor-widget elementor-widget-text-editor\" data-id=\"ae48a5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa prim\u00e1ria \u00e9 o processo de coleta de <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/coleta-de-dados\/o-que-sao-dados-primarios\/\" target=\"_blank\" rel=\"noopener\">dados prim\u00e1rios<\/a>que s\u00e3o informa\u00e7\u00f5es coletadas dos pr\u00f3prios titulares dos dados.<\/p><p>Esse \u00e9 o tipo mais simples de pesquisa de mercado a ser realizado. Ela fornece dados precisos, pois v\u00eam diretamente da fonte.  Tamb\u00e9m \u00e9 muito econ\u00f4mica, pois voc\u00ea n\u00e3o precisa alocar um or\u00e7amento para obter dados secund\u00e1rios ou de terceiros.<\/p><p>Os m\u00e9todos de coleta de dados de pesquisa prim\u00e1ria podem exigir muito tempo e recursos. Voc\u00ea precisar\u00e1 encontrar sujeitos de dados e dedicar tempo para coletar os dados por conta pr\u00f3pria.<\/p><p>Aqui est\u00e3o algumas maneiras de conduzir a pesquisa prim\u00e1ria:<\/p><ul><li><strong>Pesquisas<\/strong>: Um conjunto de perguntas pr\u00e9-escritas \u00e9 distribu\u00eddo aos clientes ou clientes potenciais.<\/li><li><strong>Entrevistas<\/strong>: Uma \u00fanica pessoa ou um pequeno grupo participa de uma sess\u00e3o de perguntas e respostas, geralmente em pessoa.<\/li><li><strong>Grupos de foco<\/strong>: Um pequeno grupo de especialistas ou pessoas representativas de diferentes segmentos de clientes recebe um conjunto de perguntas.<\/li><li><strong>Observa\u00e7\u00f5es<\/strong>: Um evento \u00e9 observado por uma parte imparcial, onde n\u00e3o h\u00e1 intera\u00e7\u00e3o entre o observador e aqueles que est\u00e3o sendo observados.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ac680 elementor-widget elementor-widget-text-editor\" data-id=\"35ac680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">As pesquisas s\u00e3o, de longe, os m\u00e9todos mais eficientes em termos de tempo e custo, basta encontrar <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/\" target=\"_blank\" rel=\"noopener\">software de pesquisa gratuito<\/a>. Os question\u00e1rios de pesquisa de mercado s\u00e3o f\u00e1ceis de criar e podem ser distribu\u00eddos de v\u00e1rias maneiras para atingir seu p\u00fablico, por exemplo, por e-mail, incorporados em seu site, direcionados aos entrevistados.<\/span><\/p><p>Como seus dados s\u00e3o coletados em tempo real, n\u00e3o \u00e9 preciso esperar para come\u00e7ar a analisar seus resultados.<\/p><p>A realiza\u00e7\u00e3o da sua pesquisa on-line tamb\u00e9m permite que voc\u00ea use recursos como l\u00f3gica de perguntas e canaliza\u00e7\u00e3o de texto para personalizar as experi\u00eancias. Isso ajudar\u00e1 muito a aumentar suas taxas de resposta, o que significa mais dados para voc\u00ea analisar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f07af8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f07af8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcebdf8\" data-id=\"dcebdf8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9af69c elementor-widget elementor-widget-image\" data-id=\"b9af69c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"290\" height=\"36\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/foslogo.png\" class=\"attachment-full size-full wp-image-1906\" alt=\"Logotipo de pesquisas on-line gratuitas\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/foslogo.png 290w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/elementor\/thumbs\/foslogo-ql7nurnf63gvakql1sg32jdsp6dp8w3j3o0e620usc.png 180w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7554eae elementor-widget elementor-widget-heading\" data-id=\"7554eae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Potencialize sua pesquisa de mercado<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7306083 elementor-widget elementor-widget-text-editor\" data-id=\"7306083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Comece a realizar qualquer tipo de pesquisa de mercado com uma grande quantidade de recursos totalmente gratuitos. Fa\u00e7a upgrade para desbloquear ainda mais recursos e colaborar em equipe.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9483912 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9483912\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/identity.freeonlinesurveys.com\/Account\/Register\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Crie pesquisas gratuitamente<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb5bde8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb5bde8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7b25e0\" data-id=\"f7b25e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2e275b elementor-widget elementor-widget-heading\" data-id=\"d2e275b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa secund\u00e1ria<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9847cb7 elementor-widget elementor-widget-text-editor\" data-id=\"9847cb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa de mercado secund\u00e1ria \u00e9 a pr\u00e1tica de coletar dados de outras fontes que n\u00e3o o titular dos dados. Por exemplo:<\/p><ul><li>Pesquisa publicada<\/li><li>Registros governamentais<\/li><li>M\u00eddia (jornais, revistas, blogs)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a13691 elementor-widget elementor-widget-text-editor\" data-id=\"2a13691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Esse tipo de pesquisa de mercado consome menos tempo do que a pesquisa prim\u00e1ria. Por\u00e9m, pode ter um escopo mais limitado porque n\u00e3o envolve falar diretamente com as pessoas.<\/span><\/p><p>Entretanto, a realiza\u00e7\u00e3o de pesquisas secund\u00e1rias sobre um t\u00f3pico pode ser uma \u00f3tima maneira de criar perguntas para a pesquisa prim\u00e1ria. Ter uma compreens\u00e3o s\u00f3lida de um t\u00f3pico antes de <a href=\"https:\/\/shout.com\/survey-design\/writing-good-survey-questions\/\" target=\"_blank\" rel=\"noopener\">perguntas de reda\u00e7\u00e3o<\/a> \u00e9 a pr\u00e1tica recomendada, portanto, \u00e9 importante levar isso em considera\u00e7\u00e3o.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0c8140 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0c8140\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24fb3e1\" data-id=\"24fb3e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed35ef elementor-widget elementor-widget-heading\" data-id=\"9ed35ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa quantitativa<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e998e3b elementor-widget elementor-widget-text-editor\" data-id=\"e998e3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa quantitativa \u00e9 usada para coletar dados de forma sistem\u00e1tica. Esse tipo de pesquisa de mercado \u00e9 bom para medir o tamanho, a forma e as mudan\u00e7as nas tend\u00eancias dos mercados. <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/pesquisa-de-opiniao\/coleta-de-dados-quantitativos\/\" target=\"_blank\" rel=\"noopener\">Dados quantitativos<\/a> \u00e9 excelente para avaliar mudan\u00e7as ao longo do tempo e tirar conclus\u00f5es com base em an\u00e1lises estat\u00edsticas.<\/p><p>Isso pode ser realizado usando qualquer m\u00e9todo de pesquisa prim\u00e1ria ou secund\u00e1ria, desde que os dados possam ser \"quantificados\" de alguma forma.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7404189 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7404189\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27bee70\" data-id=\"27bee70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-361492c elementor-widget elementor-widget-heading\" data-id=\"361492c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa qualitativa<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3789c84 elementor-widget elementor-widget-text-editor\" data-id=\"3789c84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa qualitativa \u00e9 um tipo de pesquisa de mercado que usa entrevistas e respostas a question\u00e1rios para coletar dados. <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/pesquisa-de-opiniao\/coleta-de-dados-qualitativos\/\" target=\"_blank\" rel=\"noopener\">Dados qualitativos<\/a> \u00e9 geralmente coletado usando <a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">perguntas abertas<\/a>que permitem que os participantes deem respostas de forma livre.<\/p><p>Essas respostas s\u00e3o usadas para obter uma vis\u00e3o mais aprofundada das opini\u00f5es e dos sentimentos de seu p\u00fablico.<\/p><p>Essa pesquisa funciona bem em conjunto com a pesquisa quantitativa, pois pode lhe dar uma perspectiva sobre por que os entrevistados selecionaram determinadas respostas.<\/p><p>Por exemplo:<\/p><p><strong>Pergunta qualitativa<\/strong><\/p><p>\"Em uma escala de 1 a 10, qual a probabilidade de voc\u00ea recomendar nosso produto a um amigo ou colega?\"<\/p><p><strong>Pergunta qualitativa<\/strong><\/p><p>\"Voc\u00ea poderia explicar por que escolheu a classifica\u00e7\u00e3o acima?\"<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f98d66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f98d66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90900ea\" data-id=\"90900ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d1c7b elementor-widget elementor-widget-heading\" data-id=\"33d1c7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa de marca<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd29eab elementor-widget elementor-widget-text-editor\" data-id=\"cd29eab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa de marca \u00e9 usada para investigar como as pessoas percebem sua marca. O objetivo disso \u00e9 melhorar <a href=\"https:\/\/www.thebrandingjournal.com\/2016\/11\/brand-positioning-definition\/\" target=\"_blank\" rel=\"noopener\">posicionamento da marca<\/a> e criar campanhas de marketing mais eficazes.<\/p><p>Os dados coletados devem fazer refer\u00eancia \u00e0s seguintes \u00e1reas:<\/p><p><strong>Conhecimento da marca<\/strong>: Determine se as pessoas j\u00e1 ouviram falar de sua marca e onde elas podem ter aprendido sobre voc\u00ea.<\/p><p><strong>Percep\u00e7\u00e3o da marca<\/strong>: Saiba como as pessoas se sentem em rela\u00e7\u00e3o \u00e0 sua marca, sua miss\u00e3o, valores, imagens e atividades.<\/p><p><strong>Posicionamento da marca<\/strong>: Descubra como as pessoas se sentem em rela\u00e7\u00e3o \u00e0 sua marca em compara\u00e7\u00e3o com seus concorrentes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0e2f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0e2f9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a280895\" data-id=\"a280895\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a956b9 elementor-widget elementor-widget-heading\" data-id=\"8a956b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa de produtos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a1ce5 elementor-widget elementor-widget-text-editor\" data-id=\"04a1ce5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa de produtos \u00e9 usada para determinar como os clientes percebem os recursos, os benef\u00edcios e a usabilidade de um produto. Esse tipo de pesquisa pode ajud\u00e1-lo a identificar os pontos fortes e fracos de seus produtos.<\/p><p>Aqui est\u00e3o algumas maneiras de usar a pesquisa de mercado para melhorar seus produtos:<\/p><p><strong>Teste de recursos do produto<\/strong>: Coletar feedback sobre a usabilidade e a acessibilidade de novos recursos em seu aplicativo. Essas informa\u00e7\u00f5es podem ser usadas para aprimorar esse recurso e fornecer informa\u00e7\u00f5es sobre como implementar recursos futuros.<\/p><p><strong>Teste de conceito<\/strong>: Avalie a opini\u00e3o dos clientes sobre uma nova ideia de produto antes do lan\u00e7amento do produto ou antes mesmo de voc\u00ea come\u00e7ar a cri\u00e1-lo.<\/p><p><strong>Desenvolvimento de produtos<\/strong>: Melhore seu produto <a href=\"https:\/\/shout.com\/customer-experience\/measuring-and-improving-customer-experience\/\" target=\"_blank\" rel=\"noopener\">pesquisa da experi\u00eancia do cliente<\/a> e an\u00e1lise da concorr\u00eancia.<\/p><p><strong>Marketing de produtos<\/strong>: Analise a efic\u00e1cia de suas campanhas de marketing de produtos e identifique se seu produto foi memor\u00e1vel e por qu\u00ea.<\/p><p><strong>Teste de usabilidade<\/strong>: Pergunte aos clientes como \u00e9 f\u00e1cil usar seus produtos para identificar \u00e1reas que podem ser melhoradas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dad257d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dad257d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a71ab2\" data-id=\"4a71ab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b050 elementor-widget elementor-widget-heading\" data-id=\"170b050\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa de clientes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc490fc elementor-widget elementor-widget-text-editor\" data-id=\"bc490fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa de clientes \u00e9 usada para conhecer as necessidades e os desejos dos clientes. Esse tipo de pesquisa de mercado pode ajudar as empresas a identificar novos produtos ou servi\u00e7os e determinar a melhor forma de comercializar os produtos atuais.<\/p><p>H\u00e1 muitos tipos de pesquisa de clientes, mas aqui est\u00e3o alguns exemplos:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a20e43 elementor-widget elementor-widget-heading\" data-id=\"5a20e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pesquisa de satisfa\u00e7\u00e3o do cliente<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b31ce0 elementor-widget elementor-widget-text-editor\" data-id=\"7b31ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">A pesquisa de satisfa\u00e7\u00e3o do cliente \u00e9 usada para medir a satisfa\u00e7\u00e3o do cliente com um produto ou servi\u00e7o. Esse tipo de pesquisa pode ajudar as empresas a determinar o desempenho de seus produtos, melhorar o atendimento ao cliente e aumentar a reten\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cf0cb elementor-widget elementor-widget-heading\" data-id=\"10cf0cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pesquisa de segmenta\u00e7\u00e3o de clientes<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ec3f9 elementor-widget elementor-widget-text-editor\" data-id=\"79ec3f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">A pesquisa de segmenta\u00e7\u00e3o de clientes \u00e9 usada para identificar diferentes grupos de clientes que t\u00eam necessidades e desejos diferentes. Isso pode ajud\u00e1-lo a encontrar novos mercados para atingir e a encontrar a melhor maneira de comercializar seus produtos para esses grupos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be00af elementor-widget elementor-widget-heading\" data-id=\"3be00af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pesquisa de entrevista de sa\u00edda do cliente<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb454c elementor-widget elementor-widget-text-editor\" data-id=\"5bb454c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">A pesquisa de entrevista de sa\u00edda \u00e9 usada para coletar informa\u00e7\u00f5es de clientes que cancelaram uma assinatura ou que n\u00e3o pretendem mais comprar produtos. Esse tipo de pesquisa de mercado pode ajud\u00e1-lo a entender por que os clientes est\u00e3o saindo. Pode ser um problema que eles tiveram com seu produto ou at\u00e9 mesmo que o suporte n\u00e3o estava de acordo com o padr\u00e3o deles.<\/span><\/p><p>Seja qual for o problema, \u00e9 melhor que voc\u00ea o identifique rapidamente e o resolva para outros clientes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3852c7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3852c7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64a6d2c\" data-id=\"64a6d2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-320426d elementor-widget elementor-widget-heading\" data-id=\"320426d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa da concorr\u00eancia<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe6f36 elementor-widget elementor-widget-text-editor\" data-id=\"8fe6f36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa de efic\u00e1cia de campanhas de marketing \u00e9 usada para determinar o desempenho das campanhas de marketing de uma empresa. Qualquer campanha incorrer\u00e1 em algum custo para sua empresa, por isso \u00e9 essencial identificar as estrat\u00e9gias que t\u00eam o melhor ROI.<\/p><p>Aqui est\u00e3o alguns exemplos:<\/p><ul><li>Suas campanhas de publicidade paga t\u00eam um retorno positivo?<\/li><li>Qual conte\u00fado\/oferta de an\u00fancio tem as taxas de convers\u00e3o mais altas.<\/li><li>Qual \u00e9 a linguagem que mais repercute em seu p\u00fablico.<\/li><li>Quais fontes t\u00eam o maior n\u00famero de refer\u00eancias para o seu site (por exemplo, m\u00eddia social, campanhas de e-mail etc.).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88347f elementor-widget elementor-widget-text-editor\" data-id=\"f88347f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Ao monitorar os itens acima, voc\u00ea pode obter vantagem competitiva e expandir seus neg\u00f3cios mais rapidamente.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad7e5a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad7e5a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81d5b47\" data-id=\"81d5b47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61c3f69 elementor-widget elementor-widget-heading\" data-id=\"61c3f69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Efic\u00e1cia da campanha de marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e116a elementor-widget elementor-widget-text-editor\" data-id=\"b7e116a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa de efic\u00e1cia de campanhas de marketing \u00e9 usada para determinar o desempenho das campanhas de marketing de uma empresa. Qualquer campanha incorrer\u00e1 em algum custo para sua empresa, por isso \u00e9 essencial identificar as estrat\u00e9gias que t\u00eam o melhor ROI.<\/p><p>Aqui est\u00e3o alguns exemplos:<\/p><ul><li>Suas campanhas de publicidade paga t\u00eam um retorno positivo?<\/li><li>Qual conte\u00fado\/oferta de an\u00fancio tem as taxas de convers\u00e3o mais altas.<\/li><li>Qual \u00e9 a linguagem que mais repercute em seu p\u00fablico.<\/li><li>Quais fontes t\u00eam o maior n\u00famero de refer\u00eancias para o seu site (por exemplo, m\u00eddia social, campanhas de e-mail etc.).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7db7cc elementor-widget elementor-widget-text-editor\" data-id=\"f7db7cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A melhor maneira de determinar a efic\u00e1cia de uma campanha de marketing \u00e9 medir a quantidade de vendas obtidas. Em seguida, voc\u00ea pode realizar pesquisas de acompanhamento para descobrir por que um <a href=\"https:\/\/www.nigelwright.com\/us\/ecommerce-retail-executive-search-firm\" target=\"_blank\" rel=\"noopener\">a campanha levou a mais vendas<\/a>Por exemplo, o que os clientes acharam atraente?\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a85f678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a85f678\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e94c4a1\" data-id=\"e94c4a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73f48a6 elementor-widget elementor-widget-heading\" data-id=\"73f48a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pesquisa de otimiza\u00e7\u00e3o de sites<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3505cf elementor-widget elementor-widget-text-editor\" data-id=\"e3505cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A pesquisa de otimiza\u00e7\u00e3o de sites \u00e9 essencial para melhorar as classifica\u00e7\u00f5es nos mecanismos de pesquisa e gerar leads. Ao entender como as pessoas navegam e pesquisam produtos e servi\u00e7os, voc\u00ea pode criar campanhas de marketing eficazes para atrair novos clientes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837b222 elementor-widget elementor-widget-heading\" data-id=\"837b222\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pesquisa de conte\u00fado<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc46b11 elementor-widget elementor-widget-text-editor\" data-id=\"cc46b11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">A pesquisa de conte\u00fado \u00e9 usada para determinar qual conte\u00fado \u00e9 mais eficaz para as campanhas de marketing de uma empresa. Ao identificar os t\u00f3picos que repercutem nos clientes, voc\u00ea pode criar conte\u00fado que seja envolvente e informativo.<\/span><\/p><p>D\u00ea uma olhada no conte\u00fado dos concorrentes, o que inclui os t\u00f3picos que eles abordam e a forma que esse conte\u00fado assume. Aqui est\u00e3o algumas maneiras de fazer isso:<\/p><ul><li>Analise os blogs dos concorrentes para identificar os artigos com melhor desempenho.<\/li><li>Assine os boletins informativos dos concorrentes e inspire-se no que eles compartilham.<\/li><li>Participe de webinars para descobrir o que eles definem como conte\u00fado valioso.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f959df elementor-widget elementor-widget-text-editor\" data-id=\"6f959df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Isso o mant\u00e9m conectado a quaisquer tend\u00eancias que possam ter passado despercebidas.<\/p><p>\u00c9 claro que voc\u00ea tamb\u00e9m pode ir direto aos seus clientes e perguntar a eles quais s\u00e3o as dificuldades que eles t\u00eam para encontrar boas fontes de informa\u00e7\u00e3o. Isso pode consumir mais tempo, mas ajuda muito a construir relacionamentos quando voc\u00ea entrega um conte\u00fado inspirado neles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557d49e elementor-widget elementor-widget-heading\" data-id=\"557d49e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pesquisa de palavras-chave<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad6699 elementor-widget elementor-widget-text-editor\" data-id=\"2ad6699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">A pesquisa de palavras-chave \u00e9 essencial para qualquer empresa que queira melhorar sua presen\u00e7a on-line e aumentar as vendas. Ao identificar as palavras-chave corretas, as empresas podem criar campanhas eficazes que visam mercados espec\u00edficos e atraem novos clientes.<\/span><\/p><p>O foco real aqui \u00e9 aumentar a visibilidade de suas postagens e p\u00e1ginas, ou seja, obter uma classifica\u00e7\u00e3o mais alta nos mecanismos de pesquisa. Mas voc\u00ea realmente precisa acompanhar isso com conte\u00fado de alta qualidade para que as pessoas continuem voltando ao seu site.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ffddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ffddd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2e68f2\" data-id=\"e2e68f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df1ec0c elementor-widget elementor-widget-heading\" data-id=\"df1ec0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concluindo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc7b78 elementor-widget elementor-widget-text-editor\" data-id=\"fbc7b78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A\u00ed est\u00e1, os v\u00e1rios tipos de pesquisa de mercado dispon\u00edveis para voc\u00ea como empresa. N\u00e3o podemos deixar de enfatizar a import\u00e2ncia de realizar esse tipo de pesquisa com seu cliente.<\/p><p>Se tivermos esquecido alguma coisa, ou se voc\u00ea tiver alguma ideia, entre em contato conosco para que possamos melhorar este artigo juntos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faf747a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faf747a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abaa890\" data-id=\"abaa890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5378690 elementor-widget elementor-widget-spacer\" data-id=\"5378690\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cdndice H\u00e1 muitos tipos diferentes de pesquisa de mercado para ajud\u00e1-lo a saber mais sobre seu mercado-alvo e tomar melhores decis\u00f5es de neg\u00f3cios. Neste artigo, vamos nos aprofundar nesses tipos e sugerir algumas maneiras de coletar dados. H\u00e1 dois tipos de dados que voc\u00ea coletar\u00e1 ao realizar uma pesquisa de mercado, [...]<\/p>","protected":false},"author":1,"featured_media":3359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Types Of Market Research (Ultimate Guide) - FreeOnlineSurveys<\/title>\n<meta name=\"description\" content=\"Learn about these different types of market research to help grow your business and improve relationships with customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/pesquisa-de-mercado-2\/tipos-de-pesquisa-de-mercado-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Types Of Market Research (Ultimate Guide) - 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