{"id":3749,"date":"2023-06-22T13:57:05","date_gmt":"2023-06-22T13:57:05","guid":{"rendered":"http:\/\/staging25.freeonlinesurveys.com\/?p=3749"},"modified":"2024-02-07T09:57:14","modified_gmt":"2024-02-07T09:57:14","slug":"testimonial-questions","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/fr\/enquetes-aupres-des-clients\/questions-relatives-aux-temoignages-2\/","title":{"rendered":"L'art de r\u00e9diger des questions de t\u00e9moignage"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3749\" class=\"elementor elementor-3749\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa23e92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa23e92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1f304b\" data-id=\"b1f304b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149e9b7 elementor-widget elementor-widget-text-editor\" data-id=\"149e9b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dans le paysage concurrentiel, les t\u00e9moignages sont un outil puissant pour \u00e9tablir la cr\u00e9dibilit\u00e9 et la confiance des clients potentiels.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Mais ce sont les questions que vous posez qui d\u00e9terminent la qualit\u00e9 des t\u00e9moignages que vous recueillez.<\/span><\/p><p>Lorsqu'elles sont bien faites, elles fournissent des informations authentiques sur les exp\u00e9riences de clients satisfaits et offrent une preuve sociale pr\u00e9cieuse qui peut influencer les d\u00e9cisions d'achat.<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"><br \/><\/span><\/p><p>Dans cet article, nous aborderons les types de t\u00e9moignages les plus courants, nous verrons comment r\u00e9diger des questions sur les t\u00e9moignages et nous proposerons des strat\u00e9gies pour obtenir le retour d'information dont vous avez besoin.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f49e8bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f49e8bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b76c807\" data-id=\"b76c807\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da409e4 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"da409e4\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__da409e4\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__da409e4\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__da409e4\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6d5862 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d5862\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ec030b\" data-id=\"5ec030b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4b4268 elementor-widget elementor-widget-spacer\" data-id=\"b4b4268\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca0855 elementor-widget elementor-widget-heading\" data-id=\"0ca0855\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'une question de t\u00e9moignage ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d6559 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70d6559\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8e4705\" data-id=\"e8e4705\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e873c53 elementor-widget elementor-widget-text-editor\" data-id=\"e873c53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les questions de t\u00e9moignage sont con\u00e7ues pour recueillir des informations sur l'exp\u00e9rience d'un client avec votre produit, votre service ou votre marque.<\/p><p>Ces questions servent de guide lors des entretiens de t\u00e9moignage ou des enqu\u00eates, permettant aux entreprises de recueillir les d\u00e9tails et les sentiments des clients satisfaits.<\/p><p>En posant les bonnes questions, vous pouvez d\u00e9couvrir des informations uniques qui trouvent un \u00e9cho aupr\u00e8s des clients potentiels et renforcent la r\u00e9putation de votre entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-258ef48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"258ef48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d6d6c7\" data-id=\"2d6d6c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0ca285 elementor-widget elementor-widget-spacer\" data-id=\"f0ca285\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a781e elementor-widget elementor-widget-heading\" data-id=\"65a781e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Importance de poser les bonnes questions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-927dafc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"927dafc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ff9484\" data-id=\"5ff9484\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-015ba08 elementor-widget elementor-widget-text-editor\" data-id=\"015ba08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/shout.com\/survey-design\/writing-good-survey-questions\/\" target=\"_blank\" rel=\"noopener\">Poser les bonnes questions<\/a> est primordial lorsqu'il s'agit d'obtenir des t\u00e9moignages d\u00e9taill\u00e9s et pertinents. Des questions bien formul\u00e9es peuvent inciter les clients \u00e0 donner des exemples pr\u00e9cis, \u00e0 mettre en \u00e9vidence les principaux avantages et \u00e0 r\u00e9pondre aux objections potentielles.<\/p><p>De bons t\u00e9moignages r\u00e9pondent \u00e0 toutes les questions que les clients potentiels peuvent se poser sur la mani\u00e8re dont votre entreprise offre des exp\u00e9riences positives.<\/p><p>En guidant les personnes interrog\u00e9es dans le cadre d'un entretien ou d'une enqu\u00eate structur\u00e9s, vous pouvez vous assurer que leurs t\u00e9moignages contiennent les informations les plus pertinentes et les plus percutantes.<\/p><p>N'oubliez pas que l'objectif de ces t\u00e9moignages est de convaincre les clients potentiels que vous \u00eates le bon choix pour eux.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eddc59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eddc59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdb677a\" data-id=\"fdb677a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f587b elementor-widget elementor-widget-spacer\" data-id=\"89f587b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2bad4 elementor-widget elementor-widget-heading\" data-id=\"5b2bad4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types courants de questions sur les t\u00e9moignages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfca832 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfca832\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b6499c\" data-id=\"1b6499c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0fd14 elementor-widget elementor-widget-text-editor\" data-id=\"1f0fd14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Examinons les diff\u00e9rentes cat\u00e9gories de questions de t\u00e9moignage \u00e0 poser aux clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e0f895 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e0f895\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50d109c\" data-id=\"50d109c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19770b3 elementor-widget elementor-widget-spacer\" data-id=\"19770b3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf42ce4 elementor-widget elementor-widget-heading\" data-id=\"bf42ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Questions pour \u00e9valuer l'exp\u00e9rience des clients<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2616e1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2616e1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f6c202\" data-id=\"7f6c202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec890d4 elementor-widget elementor-widget-text-editor\" data-id=\"ec890d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour obtenir des t\u00e9moignages qui t\u00e9moignent de la satisfaction et de l'exp\u00e9rience globales des clients, pensez \u00e0 poser les questions suivantes :<\/p><ul><li>Comment notre produit\/service a-t-il am\u00e9lior\u00e9 votre vie quotidienne\/les activit\u00e9s de votre entreprise ?<\/li><li>Quelles \u00e9taient vos attentes initiales et en quoi notre produit\/service les a-t-il d\u00e9pass\u00e9es ?<\/li><li>Comment d\u00e9cririez-vous la valeur ajout\u00e9e de notre produit\/service ?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0716676 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0716676\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c9ef1\" data-id=\"d5c9ef1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd0e90 elementor-widget elementor-widget-spacer\" data-id=\"acd0e90\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36e02a elementor-widget elementor-widget-heading\" data-id=\"f36e02a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Questions pour mettre en \u00e9vidence les avantages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b08e509 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b08e509\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-638eb71\" data-id=\"638eb71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ba9e1 elementor-widget elementor-widget-text-editor\" data-id=\"62ba9e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour mettre en \u00e9vidence les avantages ou les caract\u00e9ristiques sp\u00e9cifiques de votre offre, posez les questions suivantes :<\/p><ul><li>Quel aspect particulier de notre produit\/service a eu l'impact le plus important sur votre r\u00e9ussite ?<\/li><li>Pouvez-vous nous donner un exemple pr\u00e9cis de la mani\u00e8re dont notre produit\/service a r\u00e9solu un probl\u00e8me particulier pour vous ?<\/li><li>De quelle mani\u00e8re notre produit\/service vous a-t-il permis d'\u00e9conomiser du temps, de l'argent et des ressources ?<\/li><li>Quelle est votre fonction pr\u00e9f\u00e9r\u00e9e et en quoi est-elle essentielle \u00e0 votre activit\u00e9 ?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf9dd75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf9dd75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6489caa\" data-id=\"6489caa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5a6c62 elementor-widget elementor-widget-spacer\" data-id=\"a5a6c62\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b9c43 elementor-widget elementor-widget-heading\" data-id=\"a6b9c43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Questions pour surmonter les inqui\u00e9tudes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3079091 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3079091\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82234d1\" data-id=\"82234d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a017937 elementor-widget elementor-widget-text-editor\" data-id=\"a017937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>R\u00e9pondre aux pr\u00e9occupations potentielles par des t\u00e9moignages peut s'av\u00e9rer tr\u00e8s efficace. Ils vous permettent <a href=\"https:\/\/www.freshworks.com\/freshdesk\/general\/customer-pain-points-blog\/\" target=\"_blank\" rel=\"noopener\">identifier les points faibles<\/a> qui pourraient affecter les futurs clients. Envisagez d'utiliser les questions suivantes :<\/p><ul><li>Avez-vous h\u00e9sit\u00e9 \u00e0 essayer notre produit\/service ? Si oui, qu'est-ce qui vous a finalement convaincu d'aller de l'avant ?<\/li><li>Que diriez-vous \u00e0 quelqu'un qui a des inqui\u00e9tudes ou des doutes sur notre produit\/service ?<\/li><li>Comment notre produit\/service a-t-il r\u00e9pondu aux d\u00e9fis ou aux frustrations que vous avez rencontr\u00e9s pr\u00e9c\u00e9demment ?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72c0970 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72c0970\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e5f302\" data-id=\"6e5f302\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-290f60a elementor-widget elementor-widget-spacer\" data-id=\"290f60a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-900d75b elementor-widget elementor-widget-heading\" data-id=\"900d75b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions \u00e0 poser pour obtenir des t\u00e9moignages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-857687e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"857687e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b59eab2\" data-id=\"b59eab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f30490e elementor-widget elementor-widget-text-editor\" data-id=\"f30490e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si les objectifs des t\u00e9moignages sont en grande partie les m\u00eames, le langage que vous utilisez ou les domaines sur lesquels vous vous concentrez peuvent \u00eatre diff\u00e9rents.\u00a0<\/p><p>Voici quelques exemples de formats \u00e9crits et vid\u00e9o afin que vous sachiez quelles questions poser pour obtenir de bons t\u00e9moignages.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed29c66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed29c66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d2c322\" data-id=\"3d2c322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1598d5b elementor-widget elementor-widget-spacer\" data-id=\"1598d5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a825d elementor-widget elementor-widget-heading\" data-id=\"e6a825d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Questions relatives aux t\u00e9moignages vid\u00e9o :<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e25fc17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e25fc17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c912a1\" data-id=\"0c912a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede50f1 elementor-widget elementor-widget-text-editor\" data-id=\"ede50f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tout t\u00e9moignage est une b\u00e9n\u00e9diction, mais les clients <a href=\"https:\/\/www.uscreen.tv\/blog\/21-powerful-video-testimonial-examples-to-inspire-you\/\" target=\"_blank\" rel=\"noopener\">t\u00e9moignages vid\u00e9o<\/a> peut \u00e9galement contribuer \u00e0 am\u00e9liorer votre strat\u00e9gie de marketing vid\u00e9o. Le fait de voir une personne r\u00e9elle et identifiable faire une recommandation peut grandement contribuer \u00e0 convaincre les gens de choisir votre produit.<\/p><p>Pour vous aider \u00e0 d\u00e9marrer, voici quelques questions relatives aux vid\u00e9os de t\u00e9moignages :<\/p><ul><li>Comment notre produit\/service a-t-il transform\u00e9 votre activit\u00e9 ?<\/li><li>Pouvez-vous d\u00e9crire les r\u00e9sultats sp\u00e9cifiques que vous avez obtenus avec notre produit\/service ?<\/li><li>Que diriez-vous \u00e0 d'autres personnes qui envisagent d'utiliser notre produit\/service ?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4e71ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4e71ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cecd532\" data-id=\"cecd532\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c68c6f0 elementor-widget elementor-widget-spacer\" data-id=\"c68c6f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18855d8 elementor-widget elementor-widget-heading\" data-id=\"18855d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Questions sur les t\u00e9moignages \u00e9crits :<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4933a84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4933a84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb2677d\" data-id=\"bb2677d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3295d elementor-widget elementor-widget-text-editor\" data-id=\"3d3295d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans la plupart des cas, vous demanderez des t\u00e9moignages par courrier \u00e9lectronique ou au moyen d'une enqu\u00eate. Ces questions ne seront pas tr\u00e8s diff\u00e9rentes, mais elles seront peut-\u00eatre moins \u00e9motives car elles ne n\u00e9cessitent pas d'\u00e9l\u00e9ments visuels.<\/p><ul><li>Comment r\u00e9sumeriez-vous en quelques phrases votre exp\u00e9rience avec notre produit\/service ?<\/li><li>Qu'est-ce qui diff\u00e9rencie notre produit\/service des autres que vous avez essay\u00e9s ?<\/li><li>Quelle est la probabilit\u00e9 que vous recommandiez notre produit\/service \u00e0 d'autres personnes ?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef8902 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef8902\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db95a6a\" data-id=\"db95a6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a48e3e6 elementor-widget elementor-widget-spacer\" data-id=\"a48e3e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fe666 elementor-widget elementor-widget-heading\" data-id=\"f8fe666\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment demander des t\u00e9moignages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d81f70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d81f70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3bf1e8\" data-id=\"e3bf1e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29bad13 elementor-widget elementor-widget-text-editor\" data-id=\"29bad13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/shout.com\/customer-feedback\/customer-testimonials\/\" target=\"_blank\" rel=\"noopener\">Recueillir des t\u00e9moignages<\/a> n\u00e9cessite une approche proactive et une s\u00e9lection strat\u00e9gique des personnes susceptibles de fournir un retour d'information pr\u00e9cieux.<\/p><p>Lorsque vous demandez des t\u00e9moignages, suivez les \u00e9tapes suivantes pour vous assurer une r\u00e9ponse positive :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02e3685\" data-id=\"02e3685\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a6b1cf elementor-widget elementor-widget-heading\" data-id=\"8a6b1cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Identifier les clients satisfaits<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d1085 elementor-widget elementor-widget-text-editor\" data-id=\"80d1085\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Commencez par identifier les clients qui ont eu des exp\u00e9riences positives et obtenu des r\u00e9sultats notables avec votre produit ou service. Recherchez ceux qui ont exprim\u00e9 leur satisfaction ou fourni un retour d'information positif dans le pass\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c04077 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c04077\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa5fdb8\" data-id=\"fa5fdb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce9930b elementor-widget elementor-widget-heading\" data-id=\"ce9930b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. S'engager aupr\u00e8s des clients fid\u00e8les<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae6ac93 elementor-widget elementor-widget-text-editor\" data-id=\"ae6ac93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Contactez les clients r\u00e9guliers qui ont fait preuve de loyaut\u00e9 et d'un engagement \u00e0 long terme envers votre marque. Leurs exp\u00e9riences et leurs points de vue sont susceptibles d'\u00eatre plus complets et plus fiables.<\/p><p>Si vous \u00eates bloqu\u00e9, vous pouvez facilement lancer un <a href=\"https:\/\/shout.com\/nps-surveys\/\" target=\"_blank\" rel=\"noopener\">Enqu\u00eate Net Promoter Score<\/a> pour identifier vos promoteurs. Il s'agit des clients qui vous recommandent \u00e0 d'autres par le bouche \u00e0 oreille.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1016cd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1016cd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c265ee0\" data-id=\"c265ee0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb64763 elementor-widget elementor-widget-heading\" data-id=\"cb64763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Cibler les r\u00e9ussites<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f20550 elementor-widget elementor-widget-text-editor\" data-id=\"8f20550\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Recherchez des clients qui ont obtenu un succ\u00e8s exceptionnel en utilisant votre produit ou service. Ces r\u00e9ussites peuvent constituer de puissants t\u00e9moignages qui mettent en \u00e9vidence l'impact de votre offre.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f77747a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f77747a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6712205\" data-id=\"6712205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602425e elementor-widget elementor-widget-heading\" data-id=\"602425e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Demander des t\u00e9moignages personnels<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb87d97 elementor-widget elementor-widget-text-editor\" data-id=\"bb87d97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Approchez personnellement les personnes susceptibles de fournir des t\u00e9moignages. Envoyez-leur un courrier \u00e9lectronique personnalis\u00e9 ou appelez-les pour remercier les clients de leur soutien et de leurs commentaires.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4585e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4585e5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff7fcd8\" data-id=\"ff7fcd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b3bc50 elementor-widget elementor-widget-heading\" data-id=\"3b3bc50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Fournir des lignes directrices<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125f9ba elementor-widget elementor-widget-text-editor\" data-id=\"125f9ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lorsque vous demandez des t\u00e9moignages, fournissez des lignes directrices et des suggestions claires pour aider les personnes \u00e0 structurer leurs r\u00e9ponses. Proposez une liste de questions ou d'incitations potentielles pour guider le processus de cr\u00e9ation de t\u00e9moignages.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd63dc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd63dc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b54ee4d\" data-id=\"b54ee4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a90b898 elementor-widget elementor-widget-heading\" data-id=\"a90b898\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Proposer des incitations<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d39e6 elementor-widget elementor-widget-text-editor\" data-id=\"28d39e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Envisagez d'offrir des incitations ou des r\u00e9compenses aux clients qui prennent le temps de fournir des t\u00e9moignages. Il peut s'agir de remises, d'offres exclusives ou d'une reconnaissance au sein de votre communaut\u00e9 de clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-361d2b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"361d2b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-176e3d2\" data-id=\"176e3d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d708c9 elementor-widget elementor-widget-heading\" data-id=\"6d708c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. Utiliser plusieurs canaux<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449d127 elementor-widget elementor-widget-text-editor\" data-id=\"449d127\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Facilitez la t\u00e2che des clients en leur proposant diff\u00e9rents canaux de soumission de leurs t\u00e9moignages. Il peut s'agir de t\u00e9moignages \u00e9crits envoy\u00e9s par courrier \u00e9lectronique, de t\u00e9moignages vid\u00e9o t\u00e9l\u00e9charg\u00e9s sur une plateforme d\u00e9di\u00e9e, ou m\u00eame de mentions dans les m\u00e9dias sociaux.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d969989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d969989\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8fd7b3\" data-id=\"b8fd7b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abf4bb9 elementor-widget elementor-widget-heading\" data-id=\"abf4bb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">8. Assurer le suivi et rappeler les clients<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a67025 elementor-widget elementor-widget-text-editor\" data-id=\"3a67025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il arrive que les clients aient besoin d'\u00eatre gentiment rappel\u00e9s \u00e0 l'ordre pour soumettre leur t\u00e9moignage. Proc\u00e9dez \u00e0 des rappels polis pour qu'ils se sentent soutenus et encourag\u00e9s tout au long du processus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50125eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50125eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-949a16b\" data-id=\"949a16b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d124242 elementor-widget elementor-widget-heading\" data-id=\"d124242\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">9. Demander l'autorisation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c006bb elementor-widget elementor-widget-text-editor\" data-id=\"9c006bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Demandez toujours la permission avant de partager un t\u00e9moignage de client, car tout le monde n'est pas \u00e0 l'aise en public.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f96347f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f96347f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4828c5d\" data-id=\"4828c5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24b06bd elementor-widget elementor-widget-spacer\" data-id=\"24b06bd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9628ad9 elementor-widget elementor-widget-heading\" data-id=\"9628ad9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conseils pour mener des entretiens de t\u00e9moignage<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e484578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e484578\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72bd499\" data-id=\"72bd499\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0164da5 elementor-widget elementor-widget-text-editor\" data-id=\"0164da5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une fois que vous avez r\u00e9dig\u00e9 vos questions sur les t\u00e9moignages de clients, vous devez d\u00e9terminer la m\u00e9thode par laquelle vous recueillerez les commentaires. Il peut s'agir d'un entretien vid\u00e9o, d'un courrier \u00e9lectronique ou d'une enqu\u00eate.<\/p><p>Si vous menez un entretien individuel, nous vous donnons quelques conseils pour que la conversation soit fructueuse et engageante.<\/p><ol><li>Instaurer un environnement confortable et d\u00e9tendu.<\/li><li>Commencer par <a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">questions ouvertes<\/a> afin d'encourager les r\u00e9ponses d\u00e9taill\u00e9es.<\/li><li>\u00c9coutez activement et posez des questions compl\u00e9mentaires pour approfondir leurs exp\u00e9riences.<\/li><li>Permettez aux personnes interrog\u00e9es de raconter des anecdotes ou des histoires qui d\u00e9montrent la valeur de votre produit\/service.<\/li><li>Pr\u00e9parez des messages-guides pour les t\u00e9moignages afin que les clients n'aient pas l'impression d'\u00eatre mis sur la sellette.<\/li><li>R\u00e9digez des questions de t\u00e9moignage cr\u00e9atives qui mettent en \u00e9vidence le caract\u00e8re unique de la voix de votre marque.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9295a25 elementor-widget elementor-widget-spacer\" data-id=\"9295a25\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3823779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3823779\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9460f8\" data-id=\"a9460f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2063bda elementor-widget elementor-widget-heading\" data-id=\"2063bda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recueillir des t\u00e9moignages \u00e0 l'aide d'enqu\u00eates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e760db8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e760db8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82801c1\" data-id=\"82801c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfb9c80 elementor-widget elementor-widget-text-editor\" data-id=\"cfb9c80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les enqu\u00eates de t\u00e9moignage peuvent \u00eatre des outils pr\u00e9cieux pour recueillir un retour d'information \u00e0 grande \u00e9chelle. Mais il faut un certain doigt\u00e9 pour <a href=\"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/comment-creer-une-enquete-qui-recueille-de-meilleures-donnees\/\" target=\"_blank\" rel=\"noopener\">la cr\u00e9ation d'enqu\u00eates<\/a> Il est donc pr\u00e9f\u00e9rable de se familiariser avec ces conseils avant de commencer.<\/p><p>Les conseils suivants sont \u00e0 prendre en consid\u00e9ration :<\/p><ul><li>Utilisez un m\u00e9lange de questions ouvertes et de questions <a href=\"https:\/\/shout.com\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noopener\">questions ferm\u00e9es<\/a> pour un retour d'information complet.<\/li><li>Les enqu\u00eates doivent \u00eatre concises et cibl\u00e9es afin de maximiser les taux de r\u00e9ponse.<\/li><li>Incorporer des \u00e9chelles d'\u00e9valuation ou <a href=\"https:\/\/shout.com\/survey-design\/write-effective-likert-scale-questions\/\" target=\"_blank\" rel=\"noopener\">Questions \u00e0 \u00e9chelle de Likert<\/a> pour quantifier les niveaux de satisfaction.<\/li><li>Laissez de la place pour des commentaires suppl\u00e9mentaires afin d'obtenir des informations uniques.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b35d073 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b35d073\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c2d79f\" data-id=\"8c2d79f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f7bb28 elementor-widget elementor-widget-spacer\" data-id=\"7f7bb28\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d60035 elementor-widget elementor-widget-heading\" data-id=\"0d60035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformer les r\u00e9ponses en t\u00e9moignages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77f4cb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77f4cb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d0e6f0\" data-id=\"6d0e6f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ea8da elementor-widget elementor-widget-text-editor\" data-id=\"79ea8da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une fois que vous avez recueilli des t\u00e9moignages, vous devez commencer \u00e0 r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont vous les pr\u00e9senterez \u00e0 vos clients potentiels.<\/p><p>Par exemple, vous voudrez peut-\u00eatre consacrer une page enti\u00e8re \u00e0 chaque t\u00e9moignage. Vous pouvez aussi d\u00e9cider de rassembler les meilleures citations de tous vos t\u00e9moignages et de cr\u00e9er une page unique.<\/p><p>Quelle que soit votre d\u00e9cision, vous devrez veiller \u00e0 respecter les points suivants :<\/p><ul><li>D\u00e9tails et exemples sp\u00e9cifiques illustrant l'impact de votre produit\/service.<\/li><li>L'attrait \u00e9motionnel et les sentiments authentiques qui \u00e9voquent la confiance et la fiabilit\u00e9.<\/li><li>R\u00e9sultats r\u00e9els ou avantages mesurables obtenus gr\u00e2ce \u00e0 votre offre.<\/li><li>Un format bref et bien structur\u00e9, facile \u00e0 lire et \u00e0 comprendre.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf5c25 elementor-widget elementor-widget-spacer\" data-id=\"faf5c25\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a82872 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a82872\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2021dc\" data-id=\"b2021dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fc1b80 elementor-widget elementor-widget-heading\" data-id=\"3fc1b80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'art de r\u00e9diger des questions de t\u00e9moignage : conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ac3ea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ac3ea3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ab3c4f\" data-id=\"0ab3c4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b18b38 elementor-widget elementor-widget-text-editor\" data-id=\"6b18b38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les t\u00e9moignages ont un pouvoir immense sur la confiance, la cr\u00e9dibilit\u00e9 et la r\u00e9putation d'une marque. En posant des questions bien con\u00e7ues sur les t\u00e9moignages, les entreprises peuvent recueillir des informations pr\u00e9cieuses qui trouvent un \u00e9cho aupr\u00e8s des clients potentiels.<\/p><p>N'oubliez pas d'adapter les questions aux diff\u00e9rents types de t\u00e9moignages, de mener les entretiens de mani\u00e8re efficace et de r\u00e9diger des d\u00e9clarations convaincantes. Tirez parti des informations communiqu\u00e9es par vos clients satisfaits et faites des t\u00e9moignages la pierre angulaire de votre strat\u00e9gie de marketing.<\/p><p>En posant les bonnes questions, les t\u00e9moignages deviennent des r\u00e9cits convaincants qui laissent un impact durable sur votre public cible.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans un contexte concurrentiel, les t\u00e9moignages sont un outil puissant pour \u00e9tablir la cr\u00e9dibilit\u00e9 et la confiance des clients potentiels. Mais ce sont les questions que vous posez qui d\u00e9terminent la qualit\u00e9 des t\u00e9moignages que vous recueillez. Lorsqu'elles sont bien faites, elles donnent un aper\u00e7u authentique de l'exp\u00e9rience de clients satisfaits et offrent une preuve sociale pr\u00e9cieuse qui peut influencer l'achat [...]<\/p>","protected":false},"author":1,"featured_media":3767,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art of Writing Testimonial Questions - FreeOnlineSurveys<\/title>\n<meta name=\"description\" content=\"Unleash the power of customer feedback with expertly crafted testimonial questions. 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