{"id":232,"date":"2019-07-16T15:01:09","date_gmt":"2019-07-16T15:01:09","guid":{"rendered":"http:\/\/wpfos.problemfree.co.uk\/?p=232"},"modified":"2024-02-07T09:47:55","modified_gmt":"2024-02-07T09:47:55","slug":"qualitative-data-collection","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/la-collecte-de-donnees-qualitatives\/","title":{"rendered":"Collecte et analyse des donn\u00e9es qualitatives"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"232\" class=\"elementor elementor-232\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e14b7f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e14b7f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ad0a7d7\" data-id=\"2ad0a7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbcac82 elementor-widget elementor-widget-heading\" data-id=\"dbcac82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la recherche qualitative ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e94030 elementor-widget elementor-widget-text-editor\" data-id=\"3e94030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 1rem;\">La recherche qualitative est exploratoire et permet de comprendre les opinions et les motivations. Les donn\u00e9es qualitatives sont essentiellement de nature descriptive, ce qui signifie qu'elles sont utilis\u00e9es pour analyser la qualit\u00e9 d'un sujet plut\u00f4t que pour mesurer la quantit\u00e9 d'un param\u00e8tre.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>En d'autres termes, vous utiliseriez une m\u00e9thode qualitative pour \u00e9valuer la qualit\u00e9 de votre travail. <a href=\"https:\/\/shout.com\/education-surveys\/\" target=\"_blank\" rel=\"noopener\">enqu\u00eate sur l'\u00e9ducation<\/a> de comprendre pourquoi les \u00e9tudiants ne sont pas satisfaits du contenu des cours, plut\u00f4t que de conna\u00eetre le nombre d'\u00e9tudiants satisfaits ou insatisfaits.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Les donn\u00e9es qualitatives sont \u00e9galement appel\u00e9es donn\u00e9es cat\u00e9gorielles, car elles peuvent \u00eatre regroup\u00e9es et segment\u00e9es sur la base de cat\u00e9gories. Ces cat\u00e9gories d\u00e9coulent g\u00e9n\u00e9ralement de vos donn\u00e9es, comme les commentaires, les r\u00e9ponses ou le langage les plus fr\u00e9quents utilis\u00e9s par les participants.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Par exemple, vous pourriez avoir des r\u00e9ponses positives, neutres et n\u00e9gatives pour une <a href=\"https:\/\/shout.com\/employee-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">enqu\u00eate de satisfaction des salari\u00e9s<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a857b6 elementor-widget elementor-widget-spacer\" data-id=\"9a857b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b70779 elementor-widget elementor-widget-heading\" data-id=\"2b70779\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choisir entre la collecte de donn\u00e9es quantitatives et qualitatives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f148e3 elementor-widget elementor-widget-text-editor\" data-id=\"6f148e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Le choix entre les donn\u00e9es quantitatives et qualitatives d\u00e9pend de vos objectifs.  C'est-\u00e0-dire, qu'est-ce que vous essayez de r\u00e9aliser avec votre recherche ?<\/span><\/p>\n<p>Si votre objectif est de constituer une base de donn\u00e9es d\u00e9mographiques sur les r\u00e9sidents d'une r\u00e9gion ou d'un pays, vous m\u00e8nerez probablement une enqu\u00eate enti\u00e8rement quantitative.<\/p>\n<p>Mais si vous menez une <a href=\"https:\/\/shout.com\/survey-design\/360-reviews-improving-staff-performance-with-feedback\/\" target=\"_blank\" rel=\"noopener\">Examen \u00e0 360 degr\u00e9s des employ\u00e9s<\/a>vous devrez utiliser plus de\u00a0<a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">questions ouvertes<\/a>. Cela signifie que votre recherche comportera un aspect qualitatif.<\/p>\n<p>Le choix de collecter des donn\u00e9es qualitatives ou quantitatives aura une incidence sur la mani\u00e8re dont vous formulerez vos questions de recherche.<\/p>\n<p>Les questions qualitatives encouragent les participants \u00e0 explorer un sujet en d\u00e9tail, tandis que les questions quantitatives exigent une r\u00e9ponse d\u00e9finitive. Le choix que vous ferez aura donc un impact sur la construction de votre projet de recherche.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e0d3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e0d3d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc9f724\" data-id=\"fc9f724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a25a93a elementor-widget elementor-widget-image\" data-id=\"a25a93a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"480\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms.png\" class=\"attachment-large size-large wp-image-2100\" alt=\"Apprendre \u00e0 mener des enqu\u00eates\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms.png 600w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms-300x240.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f7ad46\" data-id=\"6f7ad46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab5d56c elementor-widget elementor-widget-heading\" data-id=\"ab5d56c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions de l'enqu\u00eate<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94f2c2a elementor-widget elementor-widget-text-editor\" data-id=\"94f2c2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En savoir plus sur les diff\u00e9rentes\u00a0<a style=\"font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/les-types-de-questions-denquete\/\" target=\"_blank\" rel=\"noopener\">les types de questions d'enqu\u00eate<\/a><span style=\"font-size: 1rem;\">\u00a0am\u00e9liorer votre recherche et les donn\u00e9es que vous collectez.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7c138 elementor-widget elementor-widget-spacer\" data-id=\"5e7c138\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e350022 elementor-widget elementor-widget-heading\" data-id=\"e350022\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment obtenir des donn\u00e9es qualitatives ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e292036 elementor-widget elementor-widget-text-editor\" data-id=\"e292036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">La recherche qualitative n\u00e9cessite un \u00e9chantillon beaucoup plus petit pour la collecte des donn\u00e9es. En effet, vous recueillerez des r\u00e9ponses plus approfondies de la part de chaque participant et vous disposerez d'une grande marge de man\u0153uvre pour votre analyse.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Avec des m\u00e9thodes telles que la tenue de registres, il n'est m\u00eame pas n\u00e9cessaire de constituer un groupe de r\u00e9pondants, mais seulement d'avoir acc\u00e8s \u00e0 des recherches et \u00e0 des textes ant\u00e9rieurs sur le sujet.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":50} --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7412c00 elementor-widget elementor-widget-spacer\" data-id=\"7412c00\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca30f6 elementor-widget elementor-widget-heading\" data-id=\"7ca30f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">M\u00e9thodes de recherche qualitative<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4852598 elementor-widget elementor-widget-text-editor\" data-id=\"4852598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Il existe quelques m\u00e9thodes courantes de collecte de donn\u00e9es qualitatives :<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>Interviews<\/li>\n<li>\u00c9tudes de cas<\/li>\n<li>Recherche secondaire (tenue de registres)<\/li>\n<li>Avis d'experts<\/li>\n<li>Groupes de discussion<\/li>\n<li>Enqu\u00eates en ligne (mobile, kiosque, bureau)<\/li>\n<li>Enqu\u00eates sur papier<\/li>\n<li>\u00c9tudes d'observation<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>La recherche qualitative \u00e9tant exploratoire, la plupart de ces m\u00e9thodes de recherche sont formul\u00e9es sous forme de conversation afin d'obtenir autant de donn\u00e9es ouvertes que possible.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Contrairement aux donn\u00e9es quantitatives, elles s'int\u00e9ressent moins au qui, au quoi et au quand qu'au pourquoi et au comment. Ce type de questions nous permet de comprendre les comportements, les motivations et les sentiments des participants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-107ff4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"107ff4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19868fb\" data-id=\"19868fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4310e29 elementor-widget elementor-widget-image\" data-id=\"4310e29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"386\" height=\"301\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys.png\" class=\"attachment-large size-large wp-image-2104\" alt=\"Collecte de donn\u00e9es quantitatives \u00e0 l&#039;aide d&#039;enqu\u00eates\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys.png 386w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys-300x234.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-99badf8\" data-id=\"99badf8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67a7d17 elementor-widget elementor-widget-heading\" data-id=\"67a7d17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Collecte de donn\u00e9es quantitatives<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc06fe elementor-widget elementor-widget-text-editor\" data-id=\"0fc06fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Apprendre comment\u00a0<span style=\"font-size: 1rem;\">mesurer les attitudes, les comportements et les opinions de vos r\u00e9pondants en\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/la-collecte-de-donnees-quantitatives\/\" target=\"_blank\" rel=\"noopener\">la collecte de donn\u00e9es quantitatives<\/a><span style=\"font-size: 1rem;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb393e5 elementor-widget elementor-widget-spacer\" data-id=\"eb393e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5cd26 elementor-widget elementor-widget-heading\" data-id=\"ab5cd26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse des donn\u00e9es qualitatives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9881e elementor-widget elementor-widget-text-editor\" data-id=\"3a9881e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L'\u00e9l\u00e9ment le plus chronophage des m\u00e9thodes de recherche qualitative est sans aucun doute l'analyse des donn\u00e9es. Les r\u00e9ponses \u00e9tant plus riches et plus approfondies que celles des m\u00e9thodes quantitatives, il faudra consacrer beaucoup d'efforts \u00e0 la cat\u00e9gorisation des r\u00e9ponses et \u00e0 l'analyse de chaque mot pour en d\u00e9gager le sens.<\/p>\n<p><span style=\"font-size: 1rem;\">Il existe deux approches principales pour analyser les donn\u00e9es qualitatives : l'approche inductive et l'approche d\u00e9ductive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f44d7f elementor-widget elementor-widget-heading\" data-id=\"2f44d7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Raisonnement d\u00e9ductif<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581d57e elementor-widget elementor-widget-text-editor\" data-id=\"581d57e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Dans le cadre d'une approche d\u00e9ductive, le chercheur part d'une hypoth\u00e8se ou d'une attente initiale concernant l'ensemble des donn\u00e9es. Les r\u00e9sultats recueillis sont ensuite utilis\u00e9s pour prouver ou infirmer ces attentes.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>C'est le cas, par exemple, si vous avez d\u00e9j\u00e0 interrog\u00e9 un \u00e9chantillon. Vous auriez alors des attentes quant \u00e0 la mani\u00e8re dont ce groupe est susceptible de r\u00e9pondre aux questions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d12cb7 elementor-widget elementor-widget-heading\" data-id=\"3d12cb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Raisonnement inductif<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57bea18 elementor-widget elementor-widget-text-editor\" data-id=\"57bea18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>L'approche inductive ne n\u00e9cessite pas de th\u00e9orie ou d'attentes pour commencer la recherche et c'est la m\u00e9thode la plus couramment utilis\u00e9e pour l'analyse des donn\u00e9es qualitatives. Il s'agit plut\u00f4t de collecter des donn\u00e9es \u00e0 partir de votre \u00e9chantillon, puis d'identifier des mod\u00e8les et des tendances au sein de cet ensemble de donn\u00e9es.<\/p>\n<p>L'\u00e9tape suivante d\u00e9pendra enti\u00e8rement des conclusions que vous tirerez de ces mod\u00e8les. Qu'il s'agisse de r\u00e9diger une th\u00e9orie \u00e0 tester, d'\u00e9valuer les performances d'un employ\u00e9 ou d'\u00e9laborer une strat\u00e9gie de marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe16095 elementor-widget elementor-widget-spacer\" data-id=\"fe16095\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a008c elementor-widget elementor-widget-heading\" data-id=\"77a008c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse des donn\u00e9es ouvertes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c924541 elementor-widget elementor-widget-text-editor\" data-id=\"c924541\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 1rem;\">Si vous adoptez une approche d\u00e9ductive, votre processus d'analyse est assez simple. Mesurez vos donn\u00e9es par rapport aux param\u00e8tres que vous avez d\u00e9finis dans votre hypoth\u00e8se ou par rapport aux questions que vous avez pos\u00e9es.<\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Toutefois, si vous utilisez le raisonnement inductif, le choix d'une m\u00e9thode d'analyse peut s'av\u00e9rer fastidieux. Nous vous sugg\u00e9rons donc d'utiliser le \"Bucketing\".<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d471093 elementor-widget elementor-widget-heading\" data-id=\"d471093\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">M\u00e9thode du godet<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bea354 elementor-widget elementor-widget-spacer\" data-id=\"2bea354\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6100fa1 elementor-widget elementor-widget-heading\" data-id=\"6100fa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">1. Examinez vos donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ec980 elementor-widget elementor-widget-text-editor\" data-id=\"92ec980\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Lisez vos r\u00e9ponses pour vous faire une id\u00e9e g\u00e9n\u00e9rale.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c389151 elementor-widget elementor-widget-heading\" data-id=\"c389151\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">2. Identifier les mod\u00e8les et les tendances<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f715726 elementor-widget elementor-widget-text-editor\" data-id=\"f715726\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Commencez \u00e0 classer les r\u00e9ponses en \"cat\u00e9gories\" en fonction des tendances et des sch\u00e9mas r\u00e9currents.<\/span><\/p>\n<p>Chaque r\u00e9ponse doit figurer dans au moins un panier, car elle peut repr\u00e9senter plusieurs points de vue.<\/p>\n<p>Ces cat\u00e9gories peuvent \u00eatre aussi simples que \"Commentaires positifs\", \"Commentaires neutres\" et \"Commentaires n\u00e9gatifs\".<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36645d2 elementor-widget elementor-widget-heading\" data-id=\"36645d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">3. Sous-cat\u00e9goriser les seaux<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d623b16 elementor-widget elementor-widget-text-editor\" data-id=\"d623b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">N'h\u00e9sitez pas \u00e0 sous-cat\u00e9goriser vos groupes en fonction de th\u00e8mes ou de mod\u00e8les plus petits. Cette \u00e9tape est facultative, mais elle peut vous aider \u00e0 mieux comprendre les donn\u00e9es.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7c551 elementor-widget elementor-widget-heading\" data-id=\"7e7c551\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">4. Passer en revue les seaux<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1f8e5 elementor-widget elementor-widget-text-editor\" data-id=\"0b1f8e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Examinez \u00e0 nouveau vos cat\u00e9gories pour voir si l'une d'entre elles peut \u00eatre combin\u00e9e ou divis\u00e9e en cat\u00e9gories distinctes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c0a95 elementor-widget elementor-widget-heading\" data-id=\"e2c0a95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">5. R\u00e9sumez vos principales tendances<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d3ff9 elementor-widget elementor-widget-text-editor\" data-id=\"11d3ff9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Explorez les corr\u00e9lations et les contrastes dans chaque cat\u00e9gorie. Une bonne fa\u00e7on de commencer est d'identifier les mots et les phrases les plus utilis\u00e9s par les participants, \u00e0 partir desquels vous pourrez tirer des conclusions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e8a6d elementor-widget elementor-widget-spacer\" data-id=\"70e8a6d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0802895 elementor-widget elementor-widget-heading\" data-id=\"0802895\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les points forts de la recherche qualitative<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d0a01 elementor-widget elementor-widget-spacer\" data-id=\"04d0a01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05505db elementor-widget elementor-widget-heading\" data-id=\"05505db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Les donn\u00e9es sont d\u00e9ductives<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512140f elementor-widget elementor-widget-text-editor\" data-id=\"512140f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Le type de langage utilis\u00e9 par votre interlocuteur peut souvent vous en dire autant sur ce qu'il ressent ou ce qu'il pense que ce qu'il a dit. Si vous apprenez \u00e0 saisir ces nuances linguistiques, elles peuvent \u00e9clairer bien plus que votre recherche.<\/span><\/p>\n<p>Par exemple, un retour d'information ouvert dans un <a href=\"https:\/\/shout.com\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">enqu\u00eate de satisfaction aupr\u00e8s des clients<\/a> peut vous aider \u00e0 \u00e9tablir des profils de clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f33b0d elementor-widget elementor-widget-heading\" data-id=\"6f33b0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Un retour d'information plus significatif<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fa221 elementor-widget elementor-widget-text-editor\" data-id=\"14fa221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Alors que les donn\u00e9es quantitatives sont de nature num\u00e9rique, les donn\u00e9es qualitatives fournissent un retour d'information plus approfondi et plus significatif. Vous pouvez mieux comprendre le raisonnement et les convictions d'un participant.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827025d elementor-widget elementor-widget-heading\" data-id=\"827025d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">La collecte de donn\u00e9es n\u00e9cessite moins de ressources<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba36e9 elementor-widget elementor-widget-text-editor\" data-id=\"1ba36e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le nombre de r\u00e9pondants \u00e9tant r\u00e9duit, vous aurez besoin de moins de temps et d'investissement (si vous incitez les participants \u00e0 participer) pour mener \u00e0 bien votre \u00e9tude.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7caac4b elementor-widget elementor-widget-spacer\" data-id=\"7caac4b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd40f5 elementor-widget elementor-widget-heading\" data-id=\"1dd40f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faiblesses de la recherche qualitative<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5baad1 elementor-widget elementor-widget-spacer\" data-id=\"a5baad1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb09b88 elementor-widget elementor-widget-heading\" data-id=\"fb09b88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">L'analyse prend du temps<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37793ed elementor-widget elementor-widget-text-editor\" data-id=\"37793ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Comme les donn\u00e9es collect\u00e9es dans le cadre d'une enqu\u00eate qualitative sont g\u00e9n\u00e9ralement de longue dur\u00e9e, l'analyse des r\u00e9sultats demandera plus de temps et d'efforts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60778a7 elementor-widget elementor-widget-heading\" data-id=\"60778a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Plus petit nombre de r\u00e9pondants<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5812f elementor-widget elementor-widget-text-editor\" data-id=\"dc5812f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Les enqu\u00eates qualitatives ne n\u00e9cessitent qu'un \u00e9chantillon de petite taille, de sorte qu'il peut \u00eatre plus difficile de g\u00e9n\u00e9raliser les r\u00e9sultats \u00e0 une population plus large.<\/span><\/p>\n<p>En fait, il est peu probable que vos r\u00e9sultats soient repr\u00e9sentatifs de quoi que ce soit d'autre que le groupe que vous avez interrog\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3490ef5 elementor-widget elementor-widget-heading\" data-id=\"3490ef5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">La recherche d\u00e9pend des comp\u00e9tences<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9caa1f elementor-widget elementor-widget-text-editor\" data-id=\"f9caa1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Les entretiens en face \u00e0 face et les groupes de discussion exigent des chercheurs qu'ils sachent quand poursuivre une ligne de questions et quand passer \u00e0 autre chose.<\/span><\/p>\n<p>La fronti\u00e8re est t\u00e9nue entre l'obtention d'un contexte plus large pour les r\u00e9ponses et la collecte de commentaires superflus.<\/p>\n<p>Dans une enqu\u00eate en ligne, la mani\u00e8re dont vous formulez les questions est particuli\u00e8rement importante, car il n'y a pas d'enqu\u00eateur pr\u00e9sent pour fournir un contexte suppl\u00e9mentaire.<\/p>\n<p>L'interpr\u00e9tation des donn\u00e9es n\u00e9cessite \u00e9galement un niveau \u00e9lev\u00e9 de comp\u00e9tences et d'exp\u00e9rience pour rester objective.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e53c2a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e53c2a8\" data-element_type=\"widget\" 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.elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81257da elementor-widget elementor-widget-text-editor\" data-id=\"81257da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Les enqu\u00eates qualitatives sont id\u00e9ales pour recueillir des donn\u00e9es exp\u00e9rientielles et un retour d'information.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Dans un monde id\u00e9al, vous devriez int\u00e9grer des m\u00e9thodes de recherche quantitatives et qualitatives dans votre projet. Cela vous permettrait de collecter des donn\u00e9es pour l'analyse statistique, \u00e0 partir desquelles vous pourriez tirer des conclusions g\u00e9n\u00e9rales, et des r\u00e9ponses ouvertes pour fournir un contexte \u00e0 votre ensemble de donn\u00e9es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qu'est-ce que la recherche qualitative ? La recherche qualitative est exploratoire et permet de comprendre les opinions et les motivations. Les donn\u00e9es qualitatives sont essentiellement de nature descriptive, ce qui signifie qu'elles sont utilis\u00e9es pour analyser la qualit\u00e9 d'un sujet plut\u00f4t que pour mesurer la quantit\u00e9 d'un param\u00e8tre. En d'autres termes, vous utiliseriez une enqu\u00eate qualitative sur l'\u00e9ducation pour comprendre pourquoi les \u00e9tudiants [...]<\/p>","protected":false},"author":1,"featured_media":933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qualitative Data Collection and Analysis - FreeOnlineSurveys<\/title>\n<meta name=\"description\" content=\"Qualitative data is conducted to provide an understanding of opinions and motivations. Learn how to collect better qualitative data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/la-collecte-de-donnees-qualitatives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative Data Collection and Analysis - FreeOnlineSurveys\" \/>\n<meta property=\"og:description\" content=\"Qualitative data is conducted to provide an understanding of opinions and motivations. 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