{"id":219,"date":"2019-07-16T15:01:19","date_gmt":"2019-07-16T15:01:19","guid":{"rendered":"http:\/\/wpfos.problemfree.co.uk\/?p=219"},"modified":"2024-02-07T09:48:32","modified_gmt":"2024-02-07T09:48:32","slug":"quantitative-data-collection","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/la-collecte-de-donnees-quantitatives\/","title":{"rendered":"Collecte et analyse de donn\u00e9es quantitatives"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"219\" class=\"elementor elementor-219\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-732b12b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"732b12b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32915a75\" data-id=\"32915a75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-198a72a elementor-widget elementor-widget-heading\" data-id=\"198a72a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la recherche quantitative ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5debcee elementor-widget elementor-widget-text-editor\" data-id=\"5debcee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">La recherche quantitative mesure les attitudes, les comportements, les opinions et d'autres variables afin d'\u00e9tayer ou de rejeter une hypoth\u00e8se. Pour ce faire, elle recueille des donn\u00e9es num\u00e9riques facilement quantifiables afin d'identifier la \"signification statistique\".<\/span><\/p>\n<p>Les \"donn\u00e9es num\u00e9riques\" sont collect\u00e9es \u00e0 l'aide de\u00a0<a href=\"https:\/\/shout.com\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noopener\">questions ferm\u00e9es<\/a>L'enqu\u00eate peut \u00eatre r\u00e9alis\u00e9e \u00e0 l'aide de diff\u00e9rents types de questions, comme les \u00e9chelles de Likert ou les questions \u00e0 choix multiples. Une fois que vous avez partag\u00e9 votre enqu\u00eate avec votre public cible, les r\u00e9ponses pour chaque option de r\u00e9ponse sont facilement quantifi\u00e9es.<\/p>\n<p>Les questions que vous posez doivent \u00eatre objectives afin de collecter et d'analyser les donn\u00e9es des r\u00e9pondants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84793ef elementor-widget elementor-widget-spacer\" data-id=\"84793ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b813d elementor-widget elementor-widget-heading\" data-id=\"55b813d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choisir entre la collecte de donn\u00e9es qualitatives et quantitatives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b0927 elementor-widget elementor-widget-text-editor\" data-id=\"b0b0927\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">Avant de concevoir une enqu\u00eate, vous devez d\u00e9terminer votre objectif de recherche. C'est-\u00e0-dire ce que vous voulez que les donn\u00e9es collect\u00e9es vous aident \u00e0 atteindre.<\/span><\/p>\n<p>Dans la recherche universitaire, il peut s'agir de prouver ou d'infirmer une hypoth\u00e8se. En revanche, dans le cadre d'une \u00e9tude de march\u00e9, il peut s'agir d'\u00e9valuer la popularit\u00e9 de concepts de produits.<\/p>\n<p>Apr\u00e8s avoir d\u00e9fini l'objectif de la recherche, vous devez vous poser les questions suivantes : \"...<i>quels sont les r\u00e9sultats attendus de mon enqu\u00eate ?<\/i>\"<\/p>\n<p>Si vous attendez un retour d'information approfondi ou des donn\u00e9es exp\u00e9rientielles, vous devriez plut\u00f4t envisager d'organiser une enqu\u00eate qualitative.<\/p>\n<p>Si vous souhaitez tirer des conclusions \u00e0 partir d'un ensemble de donn\u00e9es repr\u00e9sentatives, l'enqu\u00eate quantitative est faite pour vous.<\/p>\n<p>Il est important de d\u00e9terminer l'objectif et la m\u00e9thode de votre recherche avant de r\u00e9diger les questions de l'enqu\u00eate. De cette fa\u00e7on, vous vous assurez que toutes les questions que vous posez contribuent \u00e0 vos objectifs, plut\u00f4t que de collecter des donn\u00e9es pour le plaisir.<\/p>\n<div aria-hidden=\"true\">Apprendre <a href=\"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/comment-creer-une-enquete-qui-recueille-de-meilleures-donnees\/\" target=\"_blank\" rel=\"noopener\">comment cr\u00e9er une enqu\u00eate<\/a> qui am\u00e9liore la qualit\u00e9 des donn\u00e9es que vous collectez.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9725f elementor-widget elementor-widget-spacer\" data-id=\"7e9725f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-901f8bb elementor-widget elementor-widget-heading\" data-id=\"901f8bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment collecter des donn\u00e9es quantitatives ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58181f6 elementor-widget elementor-widget-text-editor\" data-id=\"58181f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">En r\u00e8gle g\u00e9n\u00e9rale, la recherche quantitative n\u00e9cessite une large population de r\u00e9pondants. En effet, les r\u00e9sultats de votre recherche seront repr\u00e9sentatifs d'une population plus large.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79aa2b7 elementor-widget elementor-widget-heading\" data-id=\"79aa2b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">M\u00e9thodes quantitatives<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963212f elementor-widget elementor-widget-text-editor\" data-id=\"963212f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">Il existe plusieurs m\u00e9thodes pour collecter des donn\u00e9es quantitatives :<\/span><\/p>\n<ul>\n<li>Exp\u00e9riences<\/li>\n<li><a href=\"https:\/\/www.simplypsychology.org\/observation.html\" target=\"_blank\" rel=\"noopener\">Observations contr\u00f4l\u00e9es<\/a><\/li>\n<li>Enqu\u00eates : papier, kiosque, mobile, questionnaires<\/li>\n<li>\u00c9tudes longitudinales<\/li>\n<li>Sondages<\/li>\n<li>Entretiens t\u00e9l\u00e9phoniques<\/li>\n<li>Entretiens en face \u00e0 face<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9972a19 elementor-widget elementor-widget-text-editor\" data-id=\"9972a19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La m\u00e9thode de collecte des donn\u00e9es quantitatives peut avoir un impact sur les r\u00e9ponses des participants. Par exemple, il est peu probable que les participants \u00e0 une exp\u00e9rience fassent les m\u00eames choix que dans un contexte social.<\/p>\n<p>La mani\u00e8re dont les participants r\u00e9agissent aux stimuli est li\u00e9e au contexte, ce qui signifie qu'ils peuvent r\u00e9agir diff\u00e9remment \u00e0 chacune de ces m\u00e9thodes.<\/p>\n<p>Si vous envisagez de mener vos recherches en utilisant plusieurs de ces m\u00e9thodes, nous vous recommandons de proc\u00e9der par \u00e9tapes.<\/p>\n<p>Tout d'abord, analysez les donn\u00e9es pour chaque m\u00e9thode individuelle afin d'identifier toute tendance contextuelle. Ensuite, lorsque vous examinerez les donn\u00e9es rassembl\u00e9es, vous disposerez de plus d'informations pour expliquer les \u00e9ventuelles incoh\u00e9rences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35cd12c elementor-widget elementor-widget-spacer\" data-id=\"35cd12c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120ea5b elementor-widget elementor-widget-heading\" data-id=\"120ea5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse des donn\u00e9es quantitatives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d38dfe elementor-widget elementor-widget-text-editor\" data-id=\"3d38dfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">Deux types de donn\u00e9es n\u00e9cessitent une analyse statistique : les statistiques descriptives et les statistiques inf\u00e9rentielles. Les statistiques descriptives permettent de tirer des conclusions \u00e0 partir de l'ensemble des donn\u00e9es.<\/span><\/p>\n<p>Les statistiques d\u00e9ductives mettent en \u00e9vidence les diff\u00e9rences \"statistiquement significatives\" entre deux ou plusieurs groupes de donn\u00e9es. Il existe deux types de donn\u00e9es inf\u00e9rentielles : les donn\u00e9es comparatives et les donn\u00e9es relationnelles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-861452e elementor-widget elementor-widget-spacer\" data-id=\"861452e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe666c elementor-widget elementor-widget-heading\" data-id=\"ebe666c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types de donn\u00e9es quantitatives<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e72d49 elementor-widget elementor-widget-spacer\" data-id=\"6e72d49\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d42ebd elementor-widget elementor-widget-heading\" data-id=\"7d42ebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Donn\u00e9es descriptives<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6ab9c elementor-widget elementor-widget-text-editor\" data-id=\"4d6ab9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">En termes simples, les statistiques descriptives vous permettent de quantifier facilement une (ou plusieurs) variable(s) pour un groupe cible.<\/span><\/p>\n<p>Par exemple, les enqu\u00eates sur les transports peuvent rechercher des donn\u00e9es concernant le nombre de personnes \u00e2g\u00e9es de 18 \u00e0 25 ans qui utilisent les transports publics pour se rendre au travail.<\/p>\n<p>Dans cet exemple, la variable est \"transport public\" et le groupe cible est constitu\u00e9 des personnes \u00e2g\u00e9es de 18 \u00e0 25 ans.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c493eff elementor-widget elementor-widget-heading\" data-id=\"c493eff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Donn\u00e9es comparatives<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d2048 elementor-widget elementor-widget-text-editor\" data-id=\"53d2048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cette m\u00e9thode de collecte de donn\u00e9es permet de comparer deux ou plusieurs groupes cibles sur la base d'une ou plusieurs variables.<\/p>\n<p><span style=\"font-size: 1rem;\">Une \u00e9tude comparative peut viser \u00e0 comparer l'utilisation des transports publics entre les personnes \u00e2g\u00e9es de 18 \u00e0 25 ans et celles \u00e2g\u00e9es de 26 \u00e0 35 ans.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e336e elementor-widget elementor-widget-heading\" data-id=\"e2e336e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Donn\u00e9es sur les relations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd59d9 elementor-widget elementor-widget-text-editor\" data-id=\"6bd59d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les donn\u00e9es relationnelles mettent en \u00e9vidence les tendances, les associations et les relations entre deux ou plusieurs variables.<\/p>\n<p>Dans le cadre d'une \u00e9tude de march\u00e9, vous pouvez chercher \u00e0 savoir quelle est la relation entre le sexe du client et la fid\u00e9lit\u00e9 \u00e0 votre marque.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f8f56 elementor-widget elementor-widget-spacer\" data-id=\"53f8f56\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ba221 elementor-widget elementor-widget-heading\" data-id=\"28ba221\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les points forts de la recherche quantitative<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48cd9f8 elementor-widget elementor-widget-spacer\" data-id=\"48cd9f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb7388 elementor-widget elementor-widget-heading\" data-id=\"7eb7388\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Analyse objective<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ae52a elementor-widget elementor-widget-text-editor\" data-id=\"26ae52a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les biais sont moins susceptibles de se produire dans les analyses quantitatives, car les donn\u00e9es sont de nature statistique. Cela signifie qu'il y a moins de place pour que le raisonnement subjectif d'un chercheur affecte les r\u00e9sultats.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff332d6 elementor-widget elementor-widget-heading\" data-id=\"ff332d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Facile \u00e0 analyser<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac28805 elementor-widget elementor-widget-text-editor\" data-id=\"ac28805\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les donn\u00e9es quantitatives sont plus faciles \u00e0 analyser que les donn\u00e9es qualitatives. De plus, si vous utilisez un logiciel d'enqu\u00eate en ligne, vous pouvez appliquer des filtres pour obtenir une vue plus approfondie de vos donn\u00e9es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b716f elementor-widget elementor-widget-heading\" data-id=\"d9b716f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Les conclusions sont g\u00e9n\u00e9ralisables<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5757fdc elementor-widget elementor-widget-text-editor\" data-id=\"5757fdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Si votre \u00e9chantillon est repr\u00e9sentatif de la population \u00e9tudi\u00e9e, vos conclusions peuvent \u00eatre g\u00e9n\u00e9ralis\u00e9es \u00e0 ce groupe plus large.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485448c elementor-widget elementor-widget-spacer\" data-id=\"485448c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9573f6 elementor-widget elementor-widget-heading\" data-id=\"d9573f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faiblesses de la recherche quantitative<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92486d elementor-widget elementor-widget-spacer\" data-id=\"f92486d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cd3ce elementor-widget elementor-widget-heading\" data-id=\"57cd3ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">2 Donn\u00e9es dimensionnelles<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f22ee elementor-widget elementor-widget-text-editor\" data-id=\"a1f22ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les donn\u00e9es quantitatives sont excellentes pour r\u00e9pondre aux questions \"quoi\", \"qui\" et \"quand\". Mais elles ne sont pas tr\u00e8s utiles pour r\u00e9pondre aux questions sur le comment et le pourquoi.<\/p>\n<p>La recherche qualitative est une meilleure option pour explorer les exp\u00e9riences et les opinions des participants. La combinaison de cette m\u00e9thode de recherche avec des donn\u00e9es quantitatives permet de mieux contextualiser les r\u00e9ponses des participants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef000c elementor-widget elementor-widget-heading\" data-id=\"aef000c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Un grand nombre de participants est n\u00e9cessaire<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a434e15 elementor-widget elementor-widget-text-editor\" data-id=\"a434e15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Pour que les r\u00e9sultats de votre \u00e9tude quantitative soient repr\u00e9sentatifs d'une population plus large, vous devrez les distribuer \u00e0 un grand \u00e9chantillon.<\/span><\/p>\n<p>Si vous n'avez pas acc\u00e8s \u00e0 une liste de r\u00e9pondants, vous devrez prendre le temps d'en constituer une de taille appropri\u00e9e. Vous devrez \u00e9galement vous assurer que l'\u00e9chantillon est repr\u00e9sentatif d'une population ou d'un groupe plus large. Dans le cas contraire, vos r\u00e9sultats n'auront aucune signification.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b670ce0 elementor-widget elementor-widget-heading\" data-id=\"b670ce0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Biais de confirmation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458e01d elementor-widget elementor-widget-text-editor\" data-id=\"458e01d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\">Cette forme de\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 16px;\" href=\"https:\/\/shout.com\/survey-design\/response-bias\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">biais de r\u00e9ponse<\/a><span style=\"font-size: 16px;\">\u00a0peut se produire dans les \u00e9tudes quantitatives, lorsque les chercheurs privil\u00e9gient les donn\u00e9es qui confirment leurs croyances ou leurs hypoth\u00e8ses.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Le chercheur peut m\u00eame ne pas \u00eatre conscient de ce type de biais. Il se contente d'ignorer ou de mal interpr\u00e9ter les donn\u00e9es parce qu'il pense que son objectif de recherche a d\u00e9j\u00e0 \u00e9t\u00e9 atteint.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54e5f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f54e5f1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider 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.elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5328e3df elementor-widget elementor-widget-text-editor\" data-id=\"5328e3df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:spacer {\"height\":20} --><\/p>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Nous constatons que les m\u00e9thodes de recherche quantitatives et qualitatives donnent souvent de meilleurs r\u00e9sultats lorsqu'elles sont utilis\u00e9es en tandem.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>L'approche quantitative vous permet de tirer des conclusions fond\u00e9es sur des faits afin d'\u00e9clairer la recherche ou la prise de d\u00e9cision.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/la-collecte-de-donnees-qualitatives\/\" target=\"_blank\" rel=\"noopener\">Donn\u00e9es qualitatives<\/a> peut fournir un contexte suppl\u00e9mentaire aux choix de r\u00e9ponses des participants.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Par exemple, si vous deviez mener une enqu\u00eate de satisfaction aupr\u00e8s de vos clients, vous demanderiez : \"<i>la probabilit\u00e9 qu'ils recommandent votre produit \u00e0 un ami ou \u00e0 un coll\u00e8gue<\/i>?&#8221;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Cette question ferm\u00e9e permet de d\u00e9terminer la fid\u00e9lit\u00e9 moyenne de vos clients \u00e0 la marque, mais ne permet pas d'aller plus loin.<\/p>\n<p>En assurant le suivi d'une <a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">question ouverte<\/a>, par exemple \"<i>quelle est la chose que vous changeriez \u00e0 propos de notre produit ?\"<\/i>En outre, vous donnez un contexte \u00e0 ces choix. De cette mani\u00e8re, les donn\u00e9es de votre enqu\u00eate ne sont pas seulement descriptives, mais aussi exploitables.<\/p>\n<p><!-- \/wp:spacer --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qu'est-ce que la recherche quantitative ? La recherche quantitative mesure les attitudes, les comportements, les opinions et d'autres variables afin d'\u00e9tayer ou d'infirmer une hypoth\u00e8se. Pour ce faire, elle recueille des donn\u00e9es num\u00e9riques facilement quantifiables afin d'identifier la \"signification statistique\". Les \"donn\u00e9es num\u00e9riques\" sont collect\u00e9es \u00e0 l'aide de questions ferm\u00e9es, telles que des \u00e9chelles de Likert ou des questions \u00e0 choix multiples. Une fois que vous avez partag\u00e9 votre enqu\u00eate avec [...]<\/p>","protected":false},"author":1,"featured_media":934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quantitative Data Collection and Analysis - FreeOnlineSurveys<\/title>\n<meta name=\"description\" content=\"Quantitative data is used to measure attitudes, behaviours, opinions and other defined variables to support or reject a premise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.freeonlinesurveys.com\/fr\/recherche-par-sondage\/la-collecte-de-donnees-quantitatives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quantitative Data Collection and Analysis - 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