{"id":4680,"date":"2024-03-05T15:03:54","date_gmt":"2024-03-05T15:03:54","guid":{"rendered":"https:\/\/staging25.freeonlinesurveys.com\/?p=4680"},"modified":"2024-03-06T15:26:40","modified_gmt":"2024-03-06T15:26:40","slug":"rating-scales","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/es\/investigacion-por-encuesta\/escalas-de-valoracion\/","title":{"rendered":"Escalas de valoraci\u00f3n en encuestas (numeradas o con palabras)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4680\" class=\"elementor elementor-4680\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4b0767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4b0767\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfa63bd\" data-id=\"cfa63bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce9c57e elementor-widget elementor-widget-text-editor\" data-id=\"ce9c57e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Las escalas de valoraci\u00f3n desempe\u00f1an un papel fundamental en la investigaci\u00f3n mediante encuestas, ya que sirven de base para recopilar valiosos datos y opiniones de los encuestados.<\/p><p>A medida que los investigadores se esfuerzan por dise\u00f1ar encuestas que arrojen datos precisos y significativos, la elecci\u00f3n entre escalas de valoraci\u00f3n numeradas o redactadas se convierte en una decisi\u00f3n cr\u00edtica.<\/p><p>Este art\u00edculo profundiza en los matices de estos dos tipos de escalas de valoraci\u00f3n, explorando sus respectivos puntos fuertes y d\u00e9biles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section 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187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6ae05b9\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__6ae05b9\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aba233e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aba233e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a042944\" data-id=\"a042944\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc50e4 elementor-widget elementor-widget-spacer\" data-id=\"2cc50e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860dd61 elementor-widget elementor-widget-heading\" data-id=\"860dd61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son las escalas de valoraci\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a016161 elementor-widget elementor-widget-text-editor\" data-id=\"a016161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas de valoraci\u00f3n son <a href=\"https:\/\/shout.com\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noopener\">preguntas cerradas<\/a> dise\u00f1adas para medir y recopilar datos sobre diversas caracter\u00edsticas, opiniones o actitudes de los encuestados.<\/p><p>Proporcionan una forma sistem\u00e1tica de que las personas expresen sus opiniones o preferencias en una escala, lo que permite a los investigadores cuantificar y analizar las respuestas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b1998a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b1998a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93e89e4\" data-id=\"93e89e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5a626f elementor-widget elementor-widget-spacer\" data-id=\"f5a626f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0f5d1 elementor-widget elementor-widget-heading\" data-id=\"ed0f5d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escalas de valoraci\u00f3n numeradas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd84e2 elementor-widget elementor-widget-text-editor\" data-id=\"0dd84e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas de valoraci\u00f3n numeradas, a menudo denominadas escalas cuantitativas, implican la asignaci\u00f3n de valores num\u00e9ricos a las respuestas.<\/p><p>Estas escalas proporcionan un formato estructurado para que los encuestados expresen sus opiniones, percepciones o actitudes seleccionando una opci\u00f3n num\u00e9rica espec\u00edfica.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e69b1d elementor-widget elementor-widget-image\" data-id=\"0e69b1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1078\" height=\"324\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales.png\" class=\"attachment-full size-full wp-image-4769\" alt=\"Escalas de calificaci\u00f3n numeradas\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-300x90.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-1024x308.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-768x231.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-012389e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"012389e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6e2172\" data-id=\"e6e2172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a908829 elementor-widget elementor-widget-spacer\" data-id=\"a908829\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df4d8e elementor-widget elementor-widget-heading\" data-id=\"3df4d8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas de las escalas numeradas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed478f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed478f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6f449c\" data-id=\"c6f449c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-971ecf7 elementor-widget elementor-widget-spacer\" data-id=\"971ecf7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a3e2e elementor-widget elementor-widget-heading\" data-id=\"a9a3e2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Precisi\u00f3n y claridad<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bc931 elementor-widget elementor-widget-text-editor\" data-id=\"69bc931\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas de valoraci\u00f3n numeradas ofrecen una forma clara y precisa de cuantificar las respuestas. Los valores num\u00e9ricos proporcionan una medici\u00f3n directa que ayuda en el an\u00e1lisis de los datos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7d589c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7d589c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19f2604\" data-id=\"19f2604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ebdfa4 elementor-widget elementor-widget-heading\" data-id=\"0ebdfa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Facilidad de an\u00e1lisis<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e130f6 elementor-widget elementor-widget-text-editor\" data-id=\"8e130f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La simplicidad de los datos num\u00e9ricos facilita el an\u00e1lisis estad\u00edstico. Los investigadores pueden aplicar operaciones matem\u00e1ticas, como calcular medias o realizar pruebas estad\u00edsticas, con mayor facilidad.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5791a28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5791a28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73b9453\" data-id=\"73b9453\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566574e elementor-widget elementor-widget-heading\" data-id=\"566574e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Aplicaci\u00f3n universal<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7718f elementor-widget elementor-widget-text-editor\" data-id=\"5b7718f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los n\u00fameros tienen un significado universal, lo que minimiza el riesgo de interpretaciones err\u00f3neas en distintas culturas e idiomas. Esto hace que las escalas de valoraci\u00f3n numeradas sean especialmente \u00fatiles en proyectos de investigaci\u00f3n multiculturales o globales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02aa524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02aa524\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-236fcd5\" data-id=\"236fcd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2f355e elementor-widget elementor-widget-spacer\" data-id=\"d2f355e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c9906 elementor-widget elementor-widget-heading\" data-id=\"c7c9906\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desventajas de las escalas numeradas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fa5127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fa5127\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ad0f0b\" data-id=\"4ad0f0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6fe850 elementor-widget elementor-widget-spacer\" data-id=\"e6fe850\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd1ff6 elementor-widget elementor-widget-heading\" data-id=\"1dd1ff6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Posibilidad de sesgo de respuesta<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c68c8 elementor-widget elementor-widget-text-editor\" data-id=\"b9c68c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los encuestados pueden mostrar una tendencia a elegir respuestas en la mitad de la escala (sesgo de tendencia central) u optar por valores extremos (sesgo de respuesta extrema), lo que repercute en la fiabilidad de los datos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b582ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b582ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b75005d\" data-id=\"b75005d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0c015d elementor-widget elementor-widget-heading\" data-id=\"d0c015d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Limita la expresividad<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0458c8c elementor-widget elementor-widget-text-editor\" data-id=\"0458c8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas num\u00e9ricas pueden carecer de la profundidad necesaria para captar opiniones o emociones matizadas. A los encuestados puede resultarles dif\u00edcil transmitir las sutilezas de sus sentimientos a trav\u00e9s de una selecci\u00f3n num\u00e9rica.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed1cafb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed1cafb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1e884b\" data-id=\"f1e884b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81885b3 elementor-widget elementor-widget-heading\" data-id=\"81885b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Carece de matices cualitativos<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bba85f elementor-widget elementor-widget-text-editor\" data-id=\"8bba85f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pueden tener dificultades para captar los aspectos cualitativos de las respuestas. Son principalmente cuantitativos, lo que dificulta la extracci\u00f3n de informaci\u00f3n detallada. <a href=\"https:\/\/stage.freeonlinesurveys.com\/es\/investigacion-por-encuesta\/recogida-de-datos-cualitativos\/\" target=\"_blank\" rel=\"noopener\">informaci\u00f3n cualitativa<\/a> de los participantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a35cc69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a35cc69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7324a80\" data-id=\"7324a80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbe74a3 elementor-widget elementor-widget-spacer\" data-id=\"cbe74a3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646e8fb elementor-widget elementor-widget-heading\" data-id=\"646e8fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escalas de calificaci\u00f3n redactadas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7de6a1 elementor-widget elementor-widget-text-editor\" data-id=\"a7de6a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas de valoraci\u00f3n con palabras, tambi\u00e9n conocidas como escalas cualitativas, se basan en t\u00e9rminos o frases descriptivas en lugar de valores num\u00e9ricos.<\/p><p>Los encuestados seleccionan la frase o el t\u00e9rmino que mejor se ajusta a sus opiniones, lo que proporciona una perspectiva m\u00e1s cualitativa y matizada.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba53a4 elementor-widget elementor-widget-image\" data-id=\"6ba53a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1078\" height=\"301\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales.png\" class=\"attachment-full size-full wp-image-4770\" alt=\"Escalas de calificaci\u00f3n con palabras\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-300x84.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-1024x286.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-768x214.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58dcd06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58dcd06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0a4f50\" data-id=\"f0a4f50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ae6ff elementor-widget elementor-widget-spacer\" data-id=\"51ae6ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f98792b elementor-widget elementor-widget-heading\" data-id=\"f98792b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas de las escalas por palabras<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0104cd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0104cd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-136f700\" data-id=\"136f700\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-463116a elementor-widget elementor-widget-spacer\" data-id=\"463116a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f196a elementor-widget elementor-widget-heading\" data-id=\"03f196a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">M\u00e1s rico en opiniones<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e5511 elementor-widget elementor-widget-text-editor\" data-id=\"c9e5511\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas de valoraci\u00f3n con palabras permiten a los encuestados transmitir la profundidad y los matices de sus opiniones mediante un lenguaje descriptivo. Esta riqueza puede aportar informaci\u00f3n valiosa m\u00e1s all\u00e1 de las limitaciones de las escalas num\u00e9ricas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb538a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb538a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec6716\" data-id=\"4ec6716\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9555964 elementor-widget elementor-widget-heading\" data-id=\"9555964\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contexto flexible<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3548f7d elementor-widget elementor-widget-text-editor\" data-id=\"3548f7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los investigadores tienen la flexibilidad de personalizar las escalas textuales para adaptarlas al contexto espec\u00edfico de su estudio. Esta adaptabilidad hace que las escalas textuales sean id\u00f3neas para encuestas con objetivos \u00fanicos o grupos de participantes diversos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0037d03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0037d03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-947f375\" data-id=\"947f375\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be4bf1 elementor-widget elementor-widget-heading\" data-id=\"1be4bf1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Minimizar el sesgo de respuesta<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb24e4 elementor-widget elementor-widget-text-editor\" data-id=\"adb24e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los baremos redactados pueden reducir ciertos tipos de <a href=\"https:\/\/shout.com\/survey-design\/response-bias\/\" target=\"_blank\" rel=\"noopener\">sesgos de respuesta<\/a> asociados a las escalas num\u00e9ricas. Los participantes pueden encontrar m\u00e1s f\u00e1cil seleccionar frases que resuenen con sus sentimientos, minimizando potencialmente los sesgos de tendencia central o de respuesta extrema.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-843da68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"843da68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce717b9\" data-id=\"ce717b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b486f elementor-widget elementor-widget-spacer\" data-id=\"36b486f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbae40 elementor-widget elementor-widget-heading\" data-id=\"fdbae40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desventajas de las escalas por palabras<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1a547c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1a547c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59aa42b\" data-id=\"59aa42b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b188227 elementor-widget elementor-widget-spacer\" data-id=\"b188227\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fdac5 elementor-widget elementor-widget-heading\" data-id=\"c6fdac5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El lenguaje puede ser subjetivo<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a6f2e elementor-widget elementor-widget-text-editor\" data-id=\"03a6f2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La naturaleza subjetiva de las escalas redactadas plantea problemas de interpretaci\u00f3n. Los encuestados pueden interpretar los t\u00e9rminos de forma diferente, lo que provoca una variabilidad en sus selecciones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87e5735 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87e5735\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-656ea54\" data-id=\"656ea54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4efa68 elementor-widget elementor-widget-heading\" data-id=\"a4efa68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Menos abierto a la interpretaci\u00f3n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180141b elementor-widget elementor-widget-text-editor\" data-id=\"180141b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si a cada punto de la escala se le asigna un texto, los resultados estar\u00e1n menos abiertos a la interpretaci\u00f3n, lo que puede resultar m\u00e1s restrictivo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7060152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7060152\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d289680\" data-id=\"d289680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f58f3 elementor-widget elementor-widget-heading\" data-id=\"38f58f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Variaciones culturales y ling\u00fc\u00edsticas<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53220f7 elementor-widget elementor-widget-text-editor\" data-id=\"53220f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas redactadas pueden ser sensibles a las variaciones culturales y ling\u00fc\u00edsticas, ya que el significado de ciertos t\u00e9rminos puede diferir entre poblaciones diversas. Los investigadores deben tener cuidado con las posibles interpretaciones err\u00f3neas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beed662 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beed662\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50fd977\" data-id=\"50fd977\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1d8b03 elementor-widget elementor-widget-spacer\" data-id=\"f1d8b03\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2dde9b elementor-widget elementor-widget-heading\" data-id=\"a2dde9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los diferentes tipos de escalas de valoraci\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4581a17 elementor-widget elementor-widget-text-editor\" data-id=\"4581a17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para mayor claridad, repasemos m\u00e1s tipos de escalas de valoraci\u00f3n disponibles en las encuestas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8613391 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8613391\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46f6e00\" data-id=\"46f6e00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ada9f3 elementor-widget elementor-widget-spacer\" data-id=\"5ada9f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817cbf3 elementor-widget elementor-widget-heading\" data-id=\"817cbf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Escalas de valoraci\u00f3n num\u00e9rica<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bbcd3 elementor-widget elementor-widget-text-editor\" data-id=\"42bbcd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Este tipo de escala de valoraci\u00f3n consiste en asignar valores num\u00e9ricos para indicar el grado de acuerdo, satisfacci\u00f3n o cualquier otro atributo medido.<\/p><p>Por ejemplo:<\/p><ul><li>Escalas Likert (por ejemplo, de 1 a 5 o de 1 a 10)<\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Escalas num\u00e9ricas (por ejemplo, de 0 a 100)<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Escalas con anclajes espec\u00edficos (por ejemplo, 0 = totalmente en desacuerdo a 5 = totalmente de acuerdo).<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76b8d7 elementor-widget elementor-widget-image\" data-id=\"c76b8d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1077\" height=\"427\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type.png\" class=\"attachment-full size-full wp-image-4771\" alt=\"Ejemplo de escala de valoraci\u00f3n num\u00e9rica\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type.png 1077w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-300x119.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-1024x406.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-768x304.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-18x7.png 18w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79c9ad0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79c9ad0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-230cd5c\" data-id=\"230cd5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-074faab elementor-widget elementor-widget-spacer\" data-id=\"074faab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d15ce elementor-widget elementor-widget-heading\" data-id=\"64d15ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Otras escalas de calificaci\u00f3n redactadas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941f331 elementor-widget elementor-widget-text-editor\" data-id=\"941f331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A diferencia de las escalas num\u00e9ricas, las escalas con palabras utilizan t\u00e9rminos descriptivos o frases para captar los sentimientos de los encuestados. Los participantes seleccionan la frase que mejor representa su opini\u00f3n.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Por ejemplo:<\/span><\/p><ul><li>Escalas de diferencial sem\u00e1ntico (por ejemplo, de excelente a deficiente)<\/li><li>Escalas adjetivas (por ejemplo, de muy satisfecho a muy insatisfecho)<\/li><li>Escalas cualitativas (por ejemplo, excelente, bueno, regular, deficiente).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840fe9f elementor-widget elementor-widget-image\" data-id=\"840fe9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale.png\" class=\"attachment-full size-full wp-image-4772\" alt=\"Escala de calificaci\u00f3n cualitativa\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-1024x276.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-768x207.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4889817 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4889817\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b91af9e\" data-id=\"b91af9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7e2fc0 elementor-widget elementor-widget-spacer\" data-id=\"f7e2fc0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f13de0 elementor-widget elementor-widget-heading\" data-id=\"4f13de0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Escalas Likert<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e955c6 elementor-widget elementor-widget-text-editor\" data-id=\"8e955c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas Likert son un tipo espec\u00edfico de escala de valoraci\u00f3n num\u00e9rica que mide el acuerdo o desacuerdo con una afirmaci\u00f3n.<\/p><p>Los encuestados seleccionan entre una serie de opciones, normalmente cinco o siete, indicando su nivel de acuerdo.<\/p><p>Un ejemplo de las opciones de respuesta disponibles ser\u00eda:<\/p><ul><li>Totalmente en desacuerdo = 1<\/li><li>En desacuerdo = 2<\/li><li>Ni de acuerdo ni en desacuerdo = 3<\/li><li>De acuerdo = 3<\/li><li>Totalmente de acuerdo = 5<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c3b03 elementor-widget elementor-widget-image\" data-id=\"b6c3b03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1077\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale.png\" class=\"attachment-full size-full wp-image-4773\" alt=\"Escala Likert con palabras y n\u00fameros\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale.png 1077w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-1024x277.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-768x208.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-18x5.png 18w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf627a4 elementor-widget elementor-widget-text-editor\" data-id=\"bf627a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Se puede argumentar que se puede crear un sesgo cuando se utilizan n\u00fameros con escalas Likert, por lo que se pueden cambiar por letras.<\/p><ul style=\"font-size: 16px; background-color: #ffffff;\"><li style=\"font-size: 16px;\">Totalmente en desacuerdo = A<\/li><li style=\"font-size: 16px;\">En desacuerdo = B<\/li><li style=\"font-size: 16px;\">Ni de acuerdo ni en desacuerdo = C<\/li><li style=\"font-size: 16px;\">De acuerdo = D<\/li><li style=\"font-size: 16px;\">Muy de acuerdo = E<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2cbb9 elementor-widget elementor-widget-image\" data-id=\"8d2cbb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale.png\" class=\"attachment-full size-full wp-image-4774\" alt=\"Escala Likert con redacci\u00f3n\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-1024x277.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-768x208.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-18x5.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a33bc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a33bc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f38f83\" data-id=\"6f38f83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c4ddfb elementor-widget elementor-widget-spacer\" data-id=\"3c4ddfb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c1146 elementor-widget elementor-widget-heading\" data-id=\"64c1146\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Escalas de valoraci\u00f3n bipolar<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c696d elementor-widget elementor-widget-text-editor\" data-id=\"34c696d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tambi\u00e9n conocidas como escalas adjetivas bipolares, estas escalas presentan adjetivos o frases opuestas en cada extremo.<\/p><p>Los encuestados marcan un punto a lo largo del continuo que refleja su posici\u00f3n.<\/p><p>En <a href=\"https:\/\/shout.com\/nps-surveys\/\" target=\"_blank\" rel=\"noopener\">Net Promoter Score<\/a> utiliza esta misma escala. Cuando se pregunta a los clientes hasta qu\u00e9 punto es probable que recomienden un producto o servicio, 0 equivale a \"nada probable\" y 10 a \"extremadamente probable\".<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b527d elementor-widget elementor-widget-image\" data-id=\"e4b527d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"323\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale.png\" class=\"attachment-full size-full wp-image-4775\" alt=\"Net Promoter Score Pregunta con n\u00fameros y palabras\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-300x90.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-1024x308.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-768x231.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-18x5.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a396665 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a396665\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-107b0fe\" data-id=\"107b0fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be2b67 elementor-widget elementor-widget-spacer\" data-id=\"8be2b67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebf6f4 elementor-widget elementor-widget-heading\" data-id=\"3ebf6f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Escalas num\u00e9ricas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7515b elementor-widget elementor-widget-text-editor\" data-id=\"6a7515b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aunque el nombre es muy similar al de las escalas num\u00e9ricas, \u00e9stas no utilizan ninguna expresi\u00f3n en la propia escala.<\/p><p>Se formula una pregunta o afirmaci\u00f3n y, a continuaci\u00f3n, corresponde a los encuestados asignar el significado de un valor a lo largo de una escala.<\/p><p>Por ejemplo:<\/p><ul><li>1 &#8211; 10<\/li><li>1 &#8211; 100<\/li><li>0 &#8211; 5<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ac5af elementor-widget elementor-widget-image\" data-id=\"d4ac5af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"250\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale.png\" class=\"attachment-full size-full wp-image-4776\" alt=\"Escala de valoraci\u00f3n num\u00e9rica sin texto\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-300x70.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-1024x238.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-768x179.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-18x4.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf9db7 elementor-widget elementor-widget-text-editor\" data-id=\"ebf9db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Este tipo de preguntas suelen utilizarse en <a href=\"https:\/\/stage.freeonlinesurveys.com\/es\/tipos-de-encuestas\/encuestas-climaticas-2\/\" target=\"_blank\" rel=\"noopener\">encuestas clim\u00e1ticas<\/a> para medir las experiencias de las personas dentro de una organizaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2ca3c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2ca3c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da76a36\" data-id=\"da76a36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fd45a4 elementor-widget elementor-widget-spacer\" data-id=\"2fd45a4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c38d4a6 elementor-widget elementor-widget-heading\" data-id=\"c38d4a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo elegir la escala de valoraci\u00f3n adecuada<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deac488 elementor-widget elementor-widget-text-editor\" data-id=\"deac488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No hay una respuesta clara, depende de lo que mejor se adapte a tu investigaci\u00f3n y preferencias.<\/p><p>Habr\u00e1 visto que la mayor\u00eda de los tipos espec\u00edficos de escalas de valoraci\u00f3n son una mezcla de n\u00fameros y palabras.<\/p><p>Y tal vez haya algo de perspicacia en eso.<\/p><p><a href=\"https:\/\/shout.com\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">Encuestas de satisfacci\u00f3n de los clientes<\/a> suelen utilizar una mezcla de elementos cualitativos y cuantitativos en sus escalas. La redacci\u00f3n consiste en contextualizar al menos cada extremo de la escala, y el resto lo define el cliente.<\/p><p>Lo bueno de esto es que puede utilizar las respuestas a otras preguntas de la encuesta para interpretar los resultados de las preguntas de la escala de valoraci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-286d7a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"286d7a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb51063\" data-id=\"bb51063\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ff12d7 elementor-widget elementor-widget-spacer\" data-id=\"2ff12d7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23664e elementor-widget elementor-widget-heading\" data-id=\"e23664e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo crear una encuesta con escala de valoraci\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7760ed7 elementor-widget elementor-widget-text-editor\" data-id=\"7760ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Con FreeOnlineSurveys, realizar una encuesta de valoraci\u00f3n no puede ser m\u00e1s f\u00e1cil.<\/p><p>Simplemente:<\/p><ol><li>Seleccione el tipo de proyecto de encuesta<\/li><li>Ir a la secci\u00f3n Construir<\/li><li>Haga clic en Nueva pregunta en la barra lateral izquierda<\/li><li>Seleccione matriz o escala de opini\u00f3n<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f15e2a elementor-widget elementor-widget-text-editor\" data-id=\"3f15e2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En <a href=\"https:\/\/shout.com\/help\/article\/44-matrix-common-scale\" target=\"_blank\" rel=\"noopener\">Cuesti\u00f3n de matriz<\/a> es esencialmente una escala Likert, en la que tanto el texto como los n\u00fameros est\u00e1n presentes para cada punto de la escala.<\/p><p>En <a href=\"https:\/\/shout.com\/help\/article\/50-opinion-scales\" target=\"_blank\" rel=\"noopener\">Escala de opini\u00f3n<\/a> El tipo de pregunta es una escala de valoraci\u00f3n bipolar, en la que se puede introducir texto en los extremos de la escala.<\/p><p>Puede personalizar el n\u00famero de puntos a lo largo de la escala para ambos tipos de preguntas, por ejemplo, una escala de valoraci\u00f3n de 0 a 10 o de 1 a 5.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773f481 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"773f481\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u00a1Empieza a crear encuestas gratis hoy mismo!\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTodas las funciones avanzadas que necesitas para crear encuestas, completamente gratis.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/identity.freeonlinesurveys.com\/Account\/Register\" target=\"_blank\">\n\t\t\t\t\t\tCrear una cuenta gratuita\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c26b5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c26b5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b419243\" data-id=\"b419243\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb75dac elementor-widget elementor-widget-spacer\" data-id=\"fb75dac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944fa1b elementor-widget elementor-widget-heading\" data-id=\"944fa1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff5af8 elementor-widget elementor-widget-text-editor\" data-id=\"aff5af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las escalas de valoraci\u00f3n se encuentran entre los tipos de preguntas m\u00e1s utilizados en <a href=\"https:\/\/stage.freeonlinesurveys.com\/es\/\" target=\"_blank\" rel=\"noopener\">encuestas en l\u00ednea<\/a>. Y por una buena raz\u00f3n: proporcionan informaci\u00f3n cuantificable sobre sus encuestados.<\/p><p>Una cosa que debemos mencionar antes de terminar es que la mayor\u00eda de las escalas de valoraci\u00f3n tienen un extremo positivo y otro negativo.<\/p><p>Si una escala es totalmente positiva (o negativa), es probable que hayas creado una pregunta capciosa, que son un mundo de problemas por derecho propio.<\/p><p>Si cree que nos hemos dejado algo, no dude en ponerse en contacto con nosotros.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Las escalas de valoraci\u00f3n desempe\u00f1an un papel fundamental en la investigaci\u00f3n mediante encuestas, ya que sirven de base para recopilar valiosas percepciones y opiniones de los encuestados. A medida que los investigadores se esfuerzan por dise\u00f1ar encuestas que produzcan datos precisos y significativos, la elecci\u00f3n entre escalas de valoraci\u00f3n numeradas o redactadas se convierte en una decisi\u00f3n cr\u00edtica. Este art\u00edculo profundiza en los matices de estos dos tipos [...]<\/p>","protected":false},"author":1,"featured_media":4790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rating Scales in Surveys (Numbered or Worded) - FreeOnlineSurveys<\/title>\n<meta name=\"description\" content=\"Unsure of whether to use a worded or numbered rating scales in surveys? 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